Her current book project, Anime Atlas – Japanese Postwar Animation from National Cool to Global Aesthetics, constructs a critical framework for Japanese anime from the 1950s to nowadays. This project analyzes how anime evolved from TV-based entertainment in Japan to a globally recognized genre, that embodies a distinct set of aesthetics, ideologies and business strategies. It brings attention to prominent TV anime series, animated movies for cinema and streaming services, independent shorts for festival and art galleries to discuss their unstable relationship with film theory and moving image culture. Each chapter takes on an interdisciplinary approach to address key topics in animation with regards to narrative setting, character design, and movement construction, and it delves deep into the issue of how the Japanese anime evolved in its materiality and aesthetic to finally arrive at the global media market. The lecture will introduce one of the book’s chapters, using works by Studio Ghibli and Yuasa Masaaki to highlight the production committee system as well as media mix practices.

Dr. Sheuo Hui GAN holds a PhD in film studies from Kyoto University. After post-doc stays at Kyoto Seika University, Japan, and the Sainsbury Institute for the Study of Japanese Arts and Cultures (SISJAC), Norwich, UK, she was a Visting Fellow at the Japanese Department of the National University of Singapore 2012-2016 before assuming her present position as lecturer in animation and film theory at LASALLE College of the Arts, Singapore. From August through December 2019, she is staying as guest researcher with Prof. Jaqueline Berndt.

Chair person and contact: Jaqueline Berndt (jberndt@su.se)