Energy Imaginaries: PR and Moving Images | International Conference


Start date: Thursday 21 October 2021

Time: 10.30

End date: Friday 22 October 2021

Time: 17.00


Hybrid session: The Film House/Via Zoom

Welcome to an international conference on "Energy Imaginaries: Public Relations and Moving Images" in Stockholm between October 21-22, hosted by professor Marina Dahlquist, Stockholm University, and professor Patrick Vonderau, Martin Luther University Halle-Wittenberg, GERMANY.

Topping-out ceremony for powerline in Hamburg 1895. Photo: © Courtesy of Vattenfall in Hamburg
Topping-out ceremony for low-voltage powerline in Hamburg, GERMANY, 1895. Photo: © Courtesy of Vattenfall in Hamburg


Find a short intro in Swedish




If you wish to attend any of the conference sessions please send a mail to our conference organizer, Professor Marina L. Dahlquist via e-mail

Download the programme as a pdf (366 Kb)



Thursday, October 21

10:30-11:00 Opening Remarks 
Marina Dahlquist (Stockholm) and Patrick Vonderau (Halle-Wittenberg)

11:00-12:30  Panel I, Chair: Patrick Vonderau
Government Public Relations, Audiovisual Communication and the Informalization of Sweden | Emil Stjernholm (Lund)

Public Relations, Media, and the Discovery of the Socialist Consumer  | Lucie Česálková (Brno) ONLINE

Bringing PR to the classroom: A Short History of the Austrian Film Service  | Joachim Schätz (Vienna)

14:00-16:00 Film Screening (N.B. Cinema Mauritz)

16:00-16:30 Coffee

16:30-17:30 Panel II, Chair: Malin Wahlberg

Public Relations and the Motion Picture Industry in the 1920s-1930s | Greg Waller (Bloomington)

“Trade Follows The Film”: Public Relations, Commerce, and Advertising Films, 1917-1927 | Martin Johnson (Chapel Hill)

17:45-19:15 Panel III, Chair: Trond Lundemo

BBDO and Ethyl Gasoline Corporation’s Radio-Television Sponsorship, 1925-57 | Cynthia B. Meyers (New York/Chicago) ONLINE

“Bring the Magic Home”: Revisiting the Radio Corporation of America’s (RCA) SelectaVision Marketing Campaign | Matthew Ogonoski (Montréal) ONLINE

Seeing like an Oil Company: British Petroleum’s Public Relations Laboratory in Iraq | Mona Damluji (Santa Barbara) ONLINE

Friday, October 22

10:30-12:00 Panel IV, Chair: Bo Florin
Australia’s 20th Century Energy Imaginary and Environmental Aesthetics | Belinda Smaill (Melbourne) ONLINE

A New Flame In the Netherlands: Promoting Natural Gas by Company and State | Rudmer Canjels (independent researcher)

“A Romantic Alliance between Two Enemies”? Contesting and Consensual Voices on Damming in Et fjelleventyr | Ole Johnny Fossås (Stockholm)

13:00-14:30 Panel V, Chair: Marina Dahlquist
Romancing The Romance of Rubber: Exploring Cultures and Exploiting Resources in the Industrial Travelogues of the 1910s and 1920s | Martin L. Johnson (Chapel Hill)

Governance as Public Relations: Films and other Media in the Service of National Infrastructure | Mats Björkin (Göteborg)

The Constitution of the Ford Motion Picture Department and its Initial Production | Pedro Scofano de Almeida (Stockholm)

14:30-15:00 Coffee

15:00-16:00 Panel VI, Chair: Joel Frykholm

American Tobacco and The Big Story: A Case Study in Public Relations | Peter Kovacs (Austin/Munich)

Film Distribution as Public Relations | Greg Waller (Bloomington)

16:00 Concluding Remarks 
Yvonne Zimmermann (Marburg)



All conference sessions will take place in F-salen, The Film House, except for the film screening on Day 1 in Cinema Mauritz.

Address: The Film House (Filmhuset), Borgvägen 1, SE-115 53 Stockholm, SWEDEN



Conference organizers

  • Marina Dahlquist, professor in Cinema Studies, Stockholm University, SWEDEN.
  • Patrick Vonderau, Professor in Media and Communication Studies, Martin Luther University Halle-Wittenberg, GERMANY.