About the subject

Do you want to acquire the tools to understand and explain culture and society today, yesterday and in older times? In ethnology you learn how to work ethnographically with fieldwork, participant observations and interviews. You get to train your ethnological eye so that you can see everyday things and question what we take for granted, and see alien things in a way that makes them more understandable.

How do people understand themselves, the world around them, and their history? How do individuals and groups shape their lives and conceptual systems, in different times and in different conditions?

Do you want to learn about yesterday’s and today’s ways of living, to investigate building practices on farms or in cities, to learn about clothes as fashion or identity, to understand food through hunting and fishing techniques or as convenient fast food? Then ethnology, formerly known as folklife studies, is the subject for you.

Ethnologists do research about culture and everyday life in different contexts and times. We study the significance of festivals of the calendar and the life cycle, people’s folklore and traditions, rituals and routines, crafts and foodways. Ethnological research and teaching also includes current societal issues of globalization, migration, diversity, national and transnational belonging, cultural heritage and places of memory, experience tourism and the experience economy, popular culture, gender and sexuality, and sustainable development of nature and the environment.

Early in your education you learn how to train your skills in ethnographic methods, fieldwork with observations along with studies of archival material and artefacts, followed by analysis and writing. You will acquire an ethnological gaze, an ability to see everyday things and question what we take for granted, and see alien things in a way that makes them more understandable.

Some of the teaching is given at the Nordic Museum, Skansen, and other museums. You can study ethnology both as a full degree programme and as separate courses.

Career opportunities

As a graduate ethnologist you can plan, organize and perform ethnographic fieldwork with observations and interviews. Critical perspectives and ethnographic methods can be applied in both the private and the public sector, in political and interest organizations, in the educational and cultural sector. The education gives a cultural understanding that is in demand in fields such as community planning, company development, innovation, technology and the environment. The job market for ethnologists consists of museums, global companies, the experience and tourism industry, the antiques and auction business, and the care sector. In working life, ethnologists act as consultants on issues of equality and diversity, perform evaluations and inquiries, do market and trend analyses, and work as project leaders and communicators. There is a growing demand for ethnologists’ knowledge of how cultures arise and change, and for their ability to analyse culture. Areas where an increasing demand is expected for an ethnologist’s competence are the security sector, with issues of people’s relationship to digitization, preparedness for climate change, and adaptation to changed living conditions. One can expect a rising demand for ethnological knowledge about ways of life in the past, pre-industrial agriculture and animal husbandry, bygone building practices and food conservation, crafts and tools.

Courses and programmes



Ethnology is the study of culture in the widest possible sense. Its traditional field of interest was pre-industrial culture of Sweden and the other Nordic countries, studied in a comparative historical/geographical perspective. In the course of the 1900’s, the discipline has expanded its scope and reoriented itself towards new theories and perspectives. Today, ethnologists are recognised for being able to make the well-known strange and the strange familiar, for their habit of writing in a style that is accessible also for a wider, non-academic audience, and for their capability of turning almost everything into data for their projects.