Research Methods in Business Administration and Marketing

The course focuses business studies research approaches and applications of methods and concepts and the reviewing of business research within marketing.

The overarching aim of the course is to provide basic insights into business studies with focus on methodologies and in the use of its methods and concepts; creating thereby a scientific basis for writing a bachelor's thesis.



The teaching consists of lectures, seminars and group work, and requires a significant portion of self-study on the part of students.

The language of instruction is Swedish or English.

Teaching takes place on campus, supplemented with digital resources with the intention of generating the highest possible educational quality.

For more detailed course information, see the study guide, published on the learning platform when the course commences.


Assessment for the course will be continuous and is carried throughout the different course activities. Each assessment task is weighted in relation to its importance in the overall assessment of the course. The student’s results from the different assessment tasks are added up to a total course score that will then translate into the final grade for the course.


The schedule will be available no later than one month before the start of the course. We do not recommend print-outs as changes can occur. At the start of the course, your department will advise where you can find your schedule during the course.


Note that the course literature can be changed up to two months before the start of the course.


Course reports are displayed for the three most recent course instances.








Course Coordinator: coursecoordinator@sbs.su.se
Head of Course: Rana Mostaghel 

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