Marketing Theory
The course provides in-depth knowledge of key theories, concepts, and strategies in marketing. Through an interactive and analytical approach, the course explores various aspects of the marketing landscape and its relevance to today's societal challenges.
The course also addresses current societal challenges from a marketing perspective, including environmental sustainability, ethical issues, and social responsibility. By integrating these themes within the marketing framework, students are given the opportunity to reflect on the role and impact of the market in today's society.
Teaching Format
The teaching consists of lectures, seminars, group exercises, and a significant amount of self-study.
Teaching is in English. Teaching takes place on campus, supplemented with digital resources.
Active participation for three seminars out of five is mandatory. Possibility to compensate for unfulfilled compulsory attendance will be given. The student can compensate for a maximum of one seminar.
For more detailed course information, please refer to the course study guide, published in the learning platform no later than one month before the start of the course.
Assessment
Examination takes place continuously through the various learning activities of the course. Each examination element is weighted in relation to its weight and importance for the overall examination of the course. The student's performance in the different examination components is added to generate a course score, which is then converted into a final grade.
The course is examined through both written and oral presentations, both in group work and individual work.
Examination elements
The course consists of the following examination components:
1. Examination part 1 (both written and oral presentations): Individual assignment, 4.5 credits. Examines learning outcomes 2 and 3.
2. Examination part 2 (both written and oral presentations): Group assignment, 3 credits. Examines learning outcomes 1 and 3. Examination parts 1 and 2 are graded on the basis of a seven-point objective-related grading scale.
Principles for weighting the individual examination assignments are stated in the grading criteria. The examination is conducted in English.
See reading list in the current syllabus.
Course coordinator: coursecoordinator@sbs.su.se
Head of course: Rana Mostaghel
