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SU Business Model Cup

Do you have a sustainable business idea and want to compete? If so, the SU Business Model Cup is perfect for you!


The film was shot in the fall semester 2019.

You can receive help with your business idea, be able to present your idea to a panel of prominent business leaders, and have a chance to win 15 000 SEK of seed capital to move forward with your business idea. The competition has a strong focus on sustainability and is looking for those of you who have a business idea with a clear focus on economic, environmental, or social sustainability.

The SU Business Model Cup launched in 2017 and since then around 100 students and researchers have competed with their business ideas. The competition is held every semester and is open to all departments at Stockholm University. It is organized by Stockholm Business School, SU Office for Research, Engagement and Innovation Services and Drivhuset Stockholm.

Who can compete?

The competition is open for all students and researchers from Stockholm University. You can compete alone or in a team as long as a team member is connected to Stockholm University. If you have competed in the past but did not win [advance to the final], you are welcome to compete again with the same business idea. If you have competed in the past and progressed to the pitching ideas stage, you are welcome to compete again if you have a new business idea.

When is the competition?

The competition is open from September 23, 2021 until November 8, 2021 at 23:59.

What can I win?

The competition is divided into two categories: best student idea and best researcher idea. The first prize in each category is 15 000 SEK.

What happens after the submission deadline?

After the deadline, we will screen the applications and select 8 finalists (4 student ideas and 4 researcher ideas) that will pitch their ideas to a panel of business leaders at the final event on December 9 2021. To help prepare you for the final event, we offer feedback on your business idea and also training on how to pitch ideas.

How will I know if I have advanced in the competition?

We will inform you at the latest by November 16 2021 whether or not you have been selected as a finalist.

Which business leaders will judge the competitors?

  • Jan Ståhlberg, CEO Trillimpact (formerly the founder and vice president of EQT)
  • Anders Kempe, CEO Bellbird (formerly the founder of JKL and Europe-Lead for MSL)
  • Pär Hedberg, founder and CEO of Sting
  • Michelle Wegner, Acting Global Head of Marketing SEB
  • Marita Wengelin, Head of Communication for Max Burgers
  • Annika Nordström, Head of Financial Crime Prevention Handelsbanken (formerly the CEO of  Handelsbanken for Baltic countries)

How do I compete?

Send in your business idea through the registration link below. The registration consists of several questions about your sustainable business idea. You can compete in either Swedish or English. Good luck!

Click here to join the competition!

For any questions, contact Tony Apéria at