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Anna Felicia Ehnhage

About me

My research interest is founded in marketing where I am particularly interested in consumer culture and customer behavior. My research projects include products and markets that entail risk and/or marginalization. I am particularly interested in strategies that influence customer behavior and my focus is on media, customer relations, brand meaning creation, product development, information and regulation and their impact on consumer culture and behavior. 

My research currently focuses on the tobacco market and cigarette consumption with a focus on regulation, risks and denormalization. A previous project was instead focused on the gluten-free market, de-regulation and normalization.