Christoph Baldauf


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Works at Stockholm Business School
Telephone 08-16 11 67
Visiting address Kräftriket, hus 3, 7, 15 och 24
Postal address Företagsekonomiska institutionen 106 91 Stockholm

About me

My research focuses on the digitalization of retailing including online and omnichannel retailing with a special interest in customer behavior and its implications for retailers. In my research, I rely on quantitative methods and statistical analysis to support retailers with real-life problems, e.g. on how to incorporate customer behavior in operational decision-making. While my academic journey is still in its initial stage, my personality has been shaped by numerous overseas stays. This made me aware of different cultures and traditions, which ultimately formed the inquisitive character I possess today.


Last updated: October 3, 2018

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