Since 2019, I have been teaching the following courses: 

• World economic history (as part of the International Business and Politics (IBP) program, a cooperation with Stockholm Business School and the Deparment of Political Science)
• Economic thought in world history (the IBP program)
• Business history and financial crises (IBP program)
• Research design (master program course)
• Tankar om ekonomin på Ekonomisk historia I
• Stora omvandlingar på Ekonomisk historia II
• Självständigt arbete i ekonomisk historia på Ekonomisk historia II
• I'm also supervising students on the bachelor and master's level and I'm assistant supervisor to Ph.D. candidate Susanne Berghofer who is working on a thesis about the employer organizations in the Swedish textile industry in the postwar period.

Research interests:

• History of marketing and consumption
• The historical development and regulation of markets
• The role of ideas and norms for the legitimacy of markets
• Swedish business and the European market
• Marketization and neoliberalism

During the fall semester of 2023 I was associated reseacher at the Centre of International History and Political Studies of Globalization at Lausanne University in Switzerland. I have also been a visiting scholar at the European Institute at Columbia University in New York. I was coordinator in the research programme Neoliberalism in the Nordics based at Uppsala University between 2021–2024. I am one of the founders of the Advertising historical network in Sweden (Reklamhistoriska nätverket) that started in 2017.

My dissertation Sound and Loyal Business. The history of the Swedish advertising cartel 1915–1965 was shortlisted for the best dissertation prize in business history between January 2018 until January 2022, awarded by the European Business History Association in Madrid, Spain, 22-24 June 2022. 

Since the fall of 2024, I'm developing an edited volume together with Klara Arnberg: ‘Have it Your Way’: Marketing expertise and consumer culture from the oil crisis to the dot-com bubble with planned publication in 2026. 

2022-2025: 

Three year postdoc project as a Wallander grant recipient entitled "Market makers. Advertising's role in the socio-economic transformation of Sweden ca 1970-2000".

Recently finished projects include: 

2020–2022:

'The market of self-realization (Självförverkligandets marknad: Svensk korrespondens- och distansutbildning, 1890–1970-tal)', financed by Jan Wallanders och Tom Hedelius Stiftelse). The project was connected to the department of economic history at Uppsala University.

2021–2023

'Understanding international cartels in the 20th century: tracing size and scope', I started working in the project in May 2021, financed by Jan Wallanders och Tom Hedelius Stiftelse.