Maria Frostling-Henningsson, PhD, is Associate Professor and Dean at Stockholm Business School.

Maria's research interests lie within the fields of Advertising and Marketing Communications and Consumer Studies. Maria is a qualitative researcher, and has completed a four-year consumer study investigating discrepancies between intentions and practices when making groceries purchases.

Marias most recent research interest concerns the communication of corporate social responsibility (CSR). Her past research includes longitudinal studies of consumers' adoption of new technologies, such as Internet Grocery Shopping and adolescents' motivations for playing violent computer games
('first-person-shooter games). Maria is a reviewer for the International Journal of Advertising, and particularly interested in how brands develop and convey meaning.

Selected publications:

Pomering, A & Frostling-Henningsson, M (2014) “Anthropomorphic brand presenters - The appeal of Frank the Sheep,” in Stephen Brown (ed.) Brand Mascot, Routledge.

Frostling-Henningsson, M, Hedbom, M and L Thuresson (2014) “Intentions to buy ‘Organic’ not manifested in practice,” British Food Journal, Vol. 116, No. 5, pp. 872-887.

Pomering, A and Frostling-Henningsson, M (2013) “Can social responsibility ameliorate ongoing irresponsibility? Australian clubs’ pursuit of legitimacy through CSR communication at a time of crisis,” The 2nd International CSR Communication Conference, 18th - 20th of September 2013, Aarhus, Denmark.

Frostling-Henningsson, M (2012) “Consumer Strategies for Coping with Dilemmas in Food Choices: Perspectives on Food Choices and Meals”, in Lysaght P (ed.) Time for Food, Everyday Food and Changing Meal Habits in a Global Perspective, Åbo Akademi University Press, Åbo Finland, pp. 331-345.

Frostling-Henningsson, M, Hedbom, M and L Thuresson (2012) “You have to eat French fries and béarnaise sauce otherwise life is over!” Consumers’ dilemmas concerning food choices, in Hagberg, Holmberg, Sundström & Walter (eds.) Nordic Retail Research: Emerging diversity, ISBN: 978-91-7246-311-0, Mölndal: BAS Publishers, pp. 33-47.

Frostling-Henningsson, M (2010) “Negotiations at the Crossroads: Compromises Concerning Food and the Meal among Contemporary Swedish Consumers”, in Lysaght P (ed.) Food and Meals at Cultural Crossroads, ISBN 978-82-7099-571-4, Oslo: Novus Press, pp. 259-269.

Frostling-Henningsson, M, Hedbom, M och L Thuresson (2010) ”Varför skiljer sig intention från handling vid val av livsmedel? Samt vilka strategier använder livsmedelskonsumenter sig av för att hantera detta gap?” ISBN: 978-91-86508-02-9. Forskningsrapport 2010:2. Handelns Utvecklingsråd, Typografiska ateljén AB.

Frostling-Henningsson, M (2009) “First-Person Shooter Games as a Way of Connecting to People: ‘Brothers in Blood’’’, CyberPsychology & Behavior (numera CyberPsychology, Behavior, and Social Networking), Vol. 12, Issue 5, pp. 557-562.