Natalia was born and raised in the Societ Union. She has interests in consumer culture theory, identity, gender and interpretive research approaches. Previously she worked as a Senior Lecturer at the Business Department st the University of Gloucestershire in the UK. She has a Master's degree in Journalism from Moscow State University and MS in Advertising as well as PhD in Communication from the University of Illinois at Champaign-Urbana. At SBS she teaches Communication, Branding and Marketing subjects.