Profiles

Taylor Brydges

Postdoktor

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Works at Department of Human Geography
Email taylor.brydges@humangeo.su.se
Visiting address Svante Arrhenius väg 8
Postal address Kulturgeografiska institutionen 106 91 Stockholm

About me

As an economic geographer, my research explores economic competitiveness, innovation, and entrepreneurship in the cultural and creative industries. A dominant theme in my research relates to exploring the contemporary nature of work in the creative economy, and the impact of digital technologies on patterns and spaces of labour & entrepreneurship. My research uses the fashion industry as a case study to explore these dynamics.

Currently, I am conducting research on sustainability and the circular economy in the fashion industry. This project is funded by a three-year grant from the Swedish Research Council (VR) International Postdoc, titled: Circular is the New Black: Investigating the implementation of circular economy principles in the Swedish fashion industry. The Postdoc is held at Stockholm University and the University of Zurich.   

Originally from Toronto, Canada, I completed my HBA in Urban Studies (with Minors in Political Science and Sociology) and my MA in Human Geography from the University of Toronto. In September 2017, I completed my PhD in the Dept. of Social and Economic Geography at Uppsala University, Sweden.  

Publications

A selection from Stockholm University publication database
  • 2018. Taylor Brydges, Jenny Sjöholm. International journal of cultural studies

    The increasing pervasiveness of social media and digital technology has had a particular impact on the geographies and nature of work in the fashion industry. A new segment of entrepreneurs – fashion bloggers – are utilizing these digital technologies, such as blogs and social media, to transform their personal lives and style into online businesses. This article draws on an in-depth case study analysis of an American personal style fashion blog; tracing its nine-year evolution from an ‘outfit-of-the-day’ personal style blog, to one that encompasses her entire personal life, including diets, fitness, home décor and pregnancy. By focusing on one blog, we provide an in-depth exploration from its roots as a hobby for personal expression to a means of full-time employment in the fashion industry. Through this examination, emphasis is given to the process of becoming a blogger and the intensification of the ways in which the self is presented and commodified over time. We argue that personal style fashion bloggers provide an illustrative case study, not only for expanding our understanding of aesthetic labour in the digital age, but also highlighting the spaces and temporalities of work that these new formations and engagements of work give rise to. These processes highlight the changing configurations and spatialities of aesthetic labour online.

  • 2018. Taylor Brydges, Brian J. Hracs. Geoforum 90, 108-118

    In the increasingly global and competitive fashion industry, firms are adopting a variety of strategies to generate value and brand loyalty. While some emphasise the quality of material elements such as inputs, local production and design, others focus on immaterial aspects such symbolic value and exclusivity. In recent years, place-branding has become an important way to create connections between people, places, and products. Yet, the processes behind this type of branding remain poorly understood. In particular, limited attention has been paid to the ways in which landscapes – in all their forms – are being incorporated into place-branding practices. Drawing on 87 interviews, participant observation and an innovative analysis of Instagram accounts, this paper examines how a range of Canadian fashion firms leverage the landscape to create and communicate brand identities, distinction and values. It demonstrates how firms of different sizes and scales construct, harness, or reimagine landscapes and/or popular stereotypes to connect with Canadian identities and consumers. It also highlights how landscape-centric branding can be combined with broader value creation strategies such as local production. In so doing, this paper brings together the economic geography literature on place branding and the cultural geography literature on landscape and identity, and makes a methodological contribution to nascent examinations of social media and visual data sources in geography.

Show all publications by Taylor Brydges at Stockholm University

Last updated: June 27, 2018

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