Research group DIISS
DIISS stands for Digitalization, Innovation, Internationalization, Sustainability, and Service, and is an open and loosely organized research group based in the Marketing section at Stockholm Business School.
We focus on the five phenomena found in the group's acronym and combine various methods and theories with the ambition to explain and understand structures and processes that perhaps more than any others characterize our time.
The ambition is to interact with other disciplines and educational institutions as well as the surrounding society, and to be an active participant in the international research debate. The group works with both quantitative and qualitative data, which implies a broad methodological expertise.
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