Research group Emerging Markets Cross-Cultural Research Group

The Emerging Markets Cross-Cultural Research Group is a Stockholm Business School (SBS) based network of researchers undertaking emerging markets driven and related research from cross-cultural cross-case interdisciplinary approaches.
EMCCRG

The researchers in this network come from multiple academic disciplines (management, marketing, finance, accounting, psychology, and not least international business). The group leader is Professor Tony Fang at SBS.

The relevance and importance of emerging markets for theory building and practice has been increasingly recognized in mainstream academic community and business world in the era of globalization. We are witnessing a historical transition from "West Leads East" to "West Meets East" in glocal knowledge production and innovation. In our definition emerging markets include not only BRICS countries (Brazil, Russia, India, China, and South Africa) but also, more broadly, all the economies traditionally not treated as part of the classical Western economic club.

SBS has been leading in cross-cultural research through our dedicated teaching, research and publications over the years. One example is the pioneering of the Yin Yang perspective on culture which has advanced the theoretical debates and practical implications in the study of culture and cross-cultural management. With the setting up of this research group we aim to undertake cross-cultural innovative research activities and become a leading research group in the world in our defined areas.

The Emerging Markets Cross-Cultural Research Group includes the Advisory Board, Senior Research Fellows and Research Associates

Research topics

  • Culture and cross-cultural management in the age of glocalization
  • Ancient philosophies in emerging economies and business implications
  • Sourcing in emerging markets
  • Emerging markets multinationals and their knowledge transfer to the West
  • Corporate finance and international finance with emerging markets implications
  • The integration of East and West thinking in business and management in glocalization
  • Sustainable and innovative systems in cross-cultural cross-case interdisciplinary learning
  • Smart manufacturing, smart organization, and smart society.

Members

There are no research project connections.

Stockholm Business School

9th EMIC Conference: "Paradigm-shifting ideas in international business research"

In 2016, EMIC was founded at Stockholm Business School (SBS). EMIC is a small, multidisciplinary conference focused on discussing future research ideas. The conference is held regularly at SBS, and on May 28, 2025, the ninth EMIC conference took place via Zoom. The theme of the ninth EMIC conference was "Paradigm-shifting ideas in international business (IB) research", and it does not require submitted papers or conference fees. The organizer is the Emerging Markets Cross Cultural Research Group at SBS. The conference reflected the current turbulence in the world of international business and international relations. Program for the 9th EMIC Conference: "Paradigm-shifting ideas in international business (IB) research" 9th EMIC Program (531 Kb)

Stockholm Business School

8th EMIC Conference - Problematizing research in a less effective reality

Founded in Stockholm in 2016, EMIC is a small multidisciplinary idea conference that demands no paper nor conference fee but yet to be published ideas. May 25-26, 2023 Conference Chair Tony Fang Conference hosts Jeremy Clegg, University of Leeds, UK Tony Fang, Stockholm University, Sweden Fredrik Tell, Uppsala University, Sweden Program Sweden, Scandinavia, central Europe (CET) For program times in other time zones see pdf 8th EMIC Timetable (771 Kb) May 25 13:00-13:05 Fredrik Nordin Head of Stockholm Business School, Stockholm University Welcome speech Fredrik Nordin (63 Kb) 13:05-13:30 Thomas Hylland Eriksen, University of Oslo “Away out of the polycrisis” 13:30-14:00 Mats Alvesson, Lund University “Re-imagining the research process. New ideas for how to understand and do research” 14:20-14:40 Marina Latukha Léonard de Vinci Pôle Universitaire “Human capital outflow and geopolitical turbulence: Unpacking new research perspectives” 14:40-15:00 Mike Peng, University of Texas at Dallas “Managing in Communist Capitalism” 15:00-15:30 Rickard Grassman, Stockholm Business School, Stockholm University “Bank crises and ethics” 15:30-16:00 Yih-Teen Lee, IESE Business School, University of Navarra “Temporal and cultural transcendence: Insights from the construction of Sagrada Familia across 140 years” 16:00-16:20 Hinrich Voss, University of Bristol "International production and climate change" 16:20-16:40 Ari Van Assche HEC Montreal “Global supply chain practices and inequality of opportunity” 16:40-17:00 Break 17:00-17:30 Tony Fang, Stockholm Business School, Stockholm University “The global success of Swedish music” 17:30-18:00 Andrei Panibratov, Léonard de Vinci Pôle Universitaire ”Bulls and bears: Inscribing SOEs’ roles into the global climate agenda” 18:00-18:30 Olga Golubeva, Tony Fang, Stockholm Business School, Stockholm University “The impact of sanctions on Russia on Swedish MNEs: How accounting can contribute to our understanding” 18:30-19:00 Gary Gereffi, Duke University “Rethinking Supply Chain Resiliency in a Post-Pandemic World” 19:30-20:00 Break 20:00-20:20 Sigbjørn Landazuri Tveteraas, University of Stavanger “Do economic complexity and change agency determine how destinations emerge from crises?” 20:20-20:40 Etel Solingen University of California, Irvine “Snarled in the Gray Zone: The Geopolitics of GVCs” 20:40-21:00 Rosalie L. Tung Simon Fraser University Ivo Zander, Uppsala University Tony Fang, Stockholm Business School, Stockholm University “Tech Cold War and implications for IB research” 21:00-21:30 Fredrik Tell, Uppsala University “Reglobalization in a disruptive world – Strategic challenges for multinationals”   May 26 09:30-10:00 Changqi Wu, Shandong University “Why does BRI work?” 10:00-10:30 Rudolf R. Sinkovics, University of Glasgow “Towards societally engaged international business” 10:30-11:00 Bryan Jean, National Taiwan University “Does business model innovation enhance international performance for emerging market firms?” 11:00-11:20 Lena Zander, Uppsala University ”More Task-oriented Leadership in Times of Trouble: tonic or toxic?” 11:20-11:40 Jeremy Clegg University of Leeds "How should research capture today's less effective reality?" 11:40-12:00 Chris Medlin, University of Adelaide, Tony Fang, Stockholm Business School, Stockholm University “Yin-Yang thinking and Western Cartesian modes of theorizing” 12:00-13:00 Break 13:00-13:20 Anlan Zhang, Cardiff University “Corporate legitimation competition in the media: A case study of Trump’s TikTok ban” 13:20-13:40 Patrik Ström, Stockholm School of Economics “Services and the green transition in emerging economies” 13:40-14:00 Elizabeth Yi Wang, University of Leeds “Revisiting International Business’s Contribution to Poverty Alleviation” 14:00-14:20 Fang Zheng, Agder University “A systematic review of international business policy” 14:20-14:40 Li Ma, Peking University “Issues on Bell and Road Initiative (BRI)” 14:40-15:00 Niina Nummela, University of Turku “Problematising research on global mobility – focus on individuals with cosmopolitan identity” 15:00-16:00 Break 16:00-16:20 Peter P. Li, Copenhagen Business School “On decoupling" 16:20-16:40 Pervez Ghauri, University of Birmingham “MNEs and sustainable development” 16:40-17:00 Karin Berglund, Anna Wettermark, Jessica Lindberg, Stockholm Business School, Stockholm University “Transforming enterprise education” 17:00-17:30 8th EMIC Lifetime Achievement Award The award goes to Gary Knight, Professor of Global Management, Willamette University, USA Read more about Gary Knight See Gary Knight's speech “The Past and Going Forward: Some Thoughts on International Business and Sustainability” Presentation Gary Knight (1073 Kb) END

Stockholm Business School

7th EMIC - Doing Academic Research in a Radically Changing World

The 7th EMIC idea conference takes place in Stockholm Business School of Stockholm University (online) during May 25-26, 2021. The pandemic, deglobalization, and the war have changed our research environment with a myriad of new challenges. Under the theme of "Doing Academic Research in a Radically Changing World" the conference aims to brainstorm how to move our theories forward with policy implications. About 50 researchers from various continents will attend this 2-day conference. The 7th EMIC conference hosts are Professor Jeremy Clegg, University of Leeds (UK); Professor Tony Fang, Stockholm University (Sweden) and Professor Fredrik Tell, Uppsala University (Sweden). Program 7th EMIC (862 Kb) Some of the speakers Catherine Welch (Ireland, Research methodology) Mike Peng (USA, Global Strategy) Gary Gereffi (USA, Global Value Chain) Peter van Bergeijk (Netherlands, Economic sanctions) Thomas Hylland Eriksen (Norway, Social anthropology) Anna Mia Ekström (Sweden, Global Health) Rosalie Tung (Canada, cross cultural management) EMIC ("Emerging Markets Inspiration Conference") was founded in Stockholm in 2016 and it runs yearly since then. EMIC has emerged as a small yet significant multidisciplinary idea conference focusing on future trends. EMIC demands no paper nor conference fee but interesting yet to be researched or published ideas.

New book "Globalization, Political Economy, Business and Society in Pandemic Times"

The COVID-19 pandemic has influenced our society in an unprecedented way. Now when Stockholm University’s campus life is gradually coming back to normal, it is agreeable to see that a book entitled "Globalization, Political Economy, Business and Society in Pandemic Times" has been published. The purpose of the book is to arrive at a holistic understanding of the impact of the COVID-19 pandemic on politics, economy, business, and society in a globalized world.