The research in marketing focuses on how companies, consumers and other stakeholders act and interact in different markets and what effects it has on the corporate, consumer and societal level.
We use both qualitative and quantitative methods to investigate various marketing-related phenomena, such as consumer behaviour, digital marketing, service marketing, brand management, place marketing, customer relations, consumer culture, innovation, and advertising and its effects.
Parts of our research are characterized by a critical approach, while other parts are are carried out in close collaboration with companies. Regardless of this, the ambition of our research is often to be constructive and achieve effects in practice, outside academia.
