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Bachelor's Degree Thesis in Business Administration

The overall aim of the course is for the student to practice thinking, working and writing scientifically as well as to practice applying theoretical and methodological concepts and perspectives to a problem grounded in previous research.

The distinctive feature of a bachelor thesis is its focus on the theory of science and within a particular subject area.

The Bachelor’s Degree Thesis course consists of the following main components:

  • theoretical and empirical studies within the field of marketing in business administration
  • studies of research method and the philosophy of social science
  • writing and presentation of preparatory assignments, peer review reports and bachelor’s thesis
  • Course structure

    The course workload comprises 400 hours equivalent to 15 ECTS (40 hours per week equivalent to 1.5 ECTS).

    Teaching format

    The course consists of the following activities:

    • Introductory lecture on the thesis process.
    • Workshops.
    • Seminars.
    • Supervision.
    • Midway seminar with peer review.
    • Final seminar with peer review.

    The language of instruction is Swedish or English.


    The main part of the examination focuses the finished thesis, supplemented by a lesser part based on peer reviews. The assessment tasks are weighted in relation to their importance to the overall course assessment.

    The results from the assessment tasks are added up to a final course score that is translated into a final grade.

    Assessment tasks

    The course contains the following weighted assessment tasks:
    1. Write two individual peer reviews in the form of written reports and oral presentations. The assessment tasks are examined by the
    2. Write a thesis. The thesis is examined by the examiner.

  • Schedule

    The schedule will be available no later than one month before the start of the course. We do not recommend print-outs as changes can occur. At the start of the course, your department will advise where you can find your schedule during the course.
  • Course literature

    Note that the course literature can be changed up to two months before the start of the course.

    No special literature.

  • Contact

    Course coordinator:

    Head of course: Johanna Fernholm