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Business Administration III Marketing, Course Module

The course module Business Administration III Marketing develops your ability to independently analyze problems within the business area of marketing. You will conduct a larger survey and apply your theoretical knowledge in this area.

Information for admitted students Spring 2021

Congratulations! You have been admitted at Stockholm University and we hope that you will enjoy your studies with us.

In order to ensure that your studies begin as smoothly as possible we have compiled a short checklist for the beginning of the semester.

Follow the instructions on wether you have to reply to your offer or not.
universityadmissions.se

 

Checklist for admitted students

  1. Activate your university account

    The first step in being able to register and gain access to all the university's IT services.

  2. Register at your department

    Registration can be done in different ways. Read the instructions from your department below.

  3. Read all the information on this page

    Here you will find what you need to know before your course or programme starts.

IMPORTANT

Your seat may be withdrawn if you do not register according to the instructions provided by your department.

Welcome activities

Stockholm University organises a series of welcome activities that stretch over a few weeks at the beginning of each semester. The programme is voluntary (attendance is optional) and includes Arrival Service at the airport and an Orientation Day, see more details about these events below.
Your department may also organise activities for welcoming international students. More information will be provided by your specific department. 

su.se/welcomeactivities 


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Stockholm University's main campus is in the Frescati area, north of the city centre. While most of our departments and offices are located here, there are also campus areas in other parts of the city.

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Pre-departure information

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The overall purpose of the course module is to develop the students' understanding of current topics, methods and analytical tools in marketing research, thereby developing their ability to construct and analyze a research problem based on previous conclusions and issues in the marketing literature.

  • Course structure

    the courses in the course module are stydied full-time during the day, 100%. As admitted on the course module, you must register for the courses within the module before the start of the semester.

    Teaching format

    The teaching consists of lectures as well as group exercises and / or seminars.

    The structure of the teaching is stated in information that is available before each semester on each course website.

    Courses within the Course Module

    Frontiers in Marketing Research 7.5 credits
    Research Methods in Business Administration and Marketing 7.5 credits
    Bachelor's Degree Thesis in Business Administration 15 credits

    Assessment

    The course module includes various examination forms such as individual written examinations, home examinations and current examinations in accordance with what is stated in each course syllabus.

    As of autumn 2016, new degree requirements apply

    Grading

    Grades are given on each individual course. Grading in each course is stated according to a seven-point goal-related grading scale. A, B, C, D and E are approved grades. Fx and F are failed grades and if there is an opportunity to supplement Fx, this is stated in the course syllabus for each course.

    Grading criteria

    Grading criteria are determined for each course by the examiner and are stated in written instructions that are available on each course website before the course starts.

  • Schedule

    The schedule will be available no later than one month before the start of the course. We do not recommend print-outs as changes can occur. At the start of the course, your department will advise where you can find your schedule during the course.
  • Course literature

    Note that the course literature can be changed up to two months before the start of the course.

    See reading list in the current syllabus.

  • Contact

    For more information about the Course Module, contact the Academic Advisors.