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Business Administration III Marketing, Course Module

  • 30 credits

The course module Business Administration III Marketing develops your ability to independently analyze problems within the business area of marketing. You will conduct a larger survey and apply your theoretical knowledge in this area.

The overall purpose of the course module is to develop the students' understanding of current topics, methods and analytical tools in marketing research, thereby developing their ability to construct and analyze a research problem based on previous conclusions and issues in the marketing literature.

The course module consists of:
Frontiers in Marketing Research 7.5 credits
Research Methods in Business Administration and Marketing 7.5 credits
Bachelor's Degree Thesis in Business Administration 15 credits