Business Administration III Marketing, Course Module
The course module Business Administration III Marketing develops your ability to independently analyze problems within the business area of marketing. You will conduct a larger survey and apply your theoretical knowledge in this area.
The overall purpose of the course module is to develop the students' understanding of current topics, methods and analytical tools in marketing research, thereby developing their ability to construct and analyze a research problem based on previous conclusions and issues in the marketing literature.
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Course structure
the courses in the course module are stydied full-time during the day, 100%. As admitted on the course module, you must register for the courses within the module before the start of the semester.
Teaching format
The teaching consists of lectures as well as group exercises and / or seminars.
The structure of the teaching is stated in information that is available before each semester on each course website.
Courses within the Course Module
Frontiers in Marketing Research 7.5 credits
Research Methods in Business Administration and Marketing 7.5 credits
Bachelor's Degree Thesis in Business Administration 15 creditsAssessment
The course module includes various examination forms such as individual written examinations, home examinations and current examinations in accordance with what is stated in each course syllabus.
As of autumn 2016, new degree requirements apply
Grading
Grades are given on each individual course. Grading in each course is stated according to a seven-point goal-related grading scale. A, B, C, D and E are approved grades. Fx and F are failed grades and if there is an opportunity to supplement Fx, this is stated in the course syllabus for each course.
Grading criteria
Grading criteria are determined for each course by the examiner and are stated in written instructions that are available on each course website before the course starts.
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Schedule
The schedule will be available no later than one month before the start of the course. We do not recommend print-outs as changes can occur. At the start of the course, your department will advise where you can find your schedule during the course. -
Course literature
Note that the course literature can be changed up to two months before the start of the course.
See reading list in the current syllabus.
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Contact
For more information about the Course Module, contact the Academic Advisors.
