Business Administration III Marketing, Course Module
The course module Business Administration III Marketing develops your ability to independently analyze problems within the business area of marketing. You will conduct a larger survey and apply your theoretical knowledge in this area.
The overall purpose of the course module is to develop the students' understanding of current topics, methods and analytical tools in marketing research, thereby developing their ability to construct and analyze a research problem based on previous conclusions and issues in the marketing literature.
The course module consists of:
Frontiers in Marketing Research 7.5 credits
Research Methods in Business Administration and Marketing 7.5 credits
Bachelor's Degree Thesis in Business Administration 15 credits
ScheduleThis is a preliminary schedule and is subject to continuous change. For this reason, we do not recommend print-outs. At the start of the course, your institution will advise where you can find your schedule during the course.
Course literatureNote that the course literature can be changed up to two months before the start of the course.
See reading list in the current syllabus.
For more information about the Course Module, contact the Academic Advisors.