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Business Administration III Marketing, Course Module

  • 30 credits

The course module Business Administration III Marketing develops your ability to independently analyze problems within the business area of marketing. You will conduct a larger survey and apply your theoretical knowledge in this area.

The course module consists of
Frontiers in Marketing Research 7.5 credits
Research Methods in Business Administration and Marketing 7.5 credits
Bachelor's Degree Thesis in Business Administration 15 credits

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