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Marketing, Course Module

  • 30 credits

Business Administration Electives, Course Module in Marketing. Given as a free-standing Course Module and within Bachelor´s programmes semester 5.

The course package is an in-depth study of the Marketing specialization.
Note! This course module does not include a Bachelor's Degree Thesis.

  • Course structure

    Teaching format

    The teaching consists of lectures as well as group exercises and/or seminars. The structure of the teaching is stated in information that is available before each semester on each course website.
    Language of instruction is stated in the syllabus for each course.

    Courses within the Course Module

    The Course Module consists of four courses:

    Corporate Responsibility
    Brand Management and Sustainable Business Models
    Internet Marketing
    B2B Marketing and Sales

    Examiner

    The course module includes various examination forms such as individual written examinations, home examinations and ongoing examinations in accordance with what is stated in the syllabus for each course.

  • Contact

    Academic Advisor: studievagledare@sbs.su.se