Legal Perspectives on Market Communication
The course deals with the system of media and market law as well as its various and sometimes conflicting interests. The areas of law that are primarily affected are marketing legislation and intellectual property law.
Marketing legislation regulates how advertising and other marketing must be designed so as not to be illegal. The intellectual property issues dealt with in the course focus on copyright, design and trademarks. Particular emphasis is placed on how these intellectual property rights are used in practice as protection and means of competition.
ScheduleThe schedule will be available no later than one month before the start of the course. We do not recommend print-outs as changes can occur. At the start of the course, your department will advise where you can find your schedule during the course.
Course literatureNote that the course literature can be changed up to two months before the start of the course.
See reading list in the current syllabus.