Stockholm university
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Creative Processes in Market Communication

Creativity is a key element of market communication development projects. The course provides an interdisciplinary review of different perspectives on creative processes.

Theoretical perspectives at different levels of processes, such as individual, group, project and organization, are addressed. The purpose is for the students to develop basic knowledge of key concepts and models within these perspectives.

The course also relates the different theories of creativity to project management. In addition, practical skills are discussed in how creativity can be stimulated and maintained.