Creative Processes in Market Communication
Creativity is a key element of market communication development projects. The course provides an interdisciplinary review of different perspectives on creative processes.
Theoretical perspectives at different levels of processes, such as individual, group, project and organization, are addressed. The purpose is for the students to develop basic knowledge of key concepts and models within these perspectives.
The course also relates the different theories of creativity to project management. In addition, practical skills are discussed in how creativity can be stimulated and maintained.
ScheduleThe schedule will be available no later than one month before the start of the course. We do not recommend print-outs as changes can occur. At the start of the course, your department will advise where you can find your schedule during the course.
Course literatureNote that the course literature can be changed up to two months before the start of the course.
See reading list in the current syllabus.