Advanced Research Methods in Advertising and PR
This course is designed to prepare you for your master's thesis.
More specifically, the course aims to help you design and undertake a research project by examining the principles and procedures of various social science methods, which are used to conduct empirical research. The course also demonstrates how these methods are used in actual research projects.
The course deals with the following main issues:
- Problem formulation, research design and the research process
- Data generation
- Data analysis
Furthermore, the course discusses the meta-theoretical underpinnings of research.
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Course structure
The course consists of lectures, seminars, fieldwork, group work sessions, written assignments, and peer reviewing.
Teaching format
The course consists of a combination of lectures, seminars and group work and requires a significant portion of self-study on the part of students. Assessment for the course will be continuous and is carried throughout the different activities of the course.
The course workload is 200 hours equivalent to 7,5 ECTS (40 hours per week equivalent to 1,5 ECTS).
The language of instruction is English. Please note that all teaching and learning activities - such as lectures, seminars, assignments and assessment tasks – are carried out in English when the language of instruction is English.
Assessment
Assessment for the course will be continuous and is carried throughout the different course activities. Each assessment task is weighted in relation to its importance in the overall assessment of the course. The student’s results from the different assessment tasks are added up to a total course score that will then translate into the final grade for the course.
Assessment tasks
The course contains the following weighted assessment tasks:- Draft Pilot Study Report: assesses intended learning outcomes 1–4; constitutes 10% of total course points.
- Complete Pilot Study Report: assesses intended learning outcomes 1–6; constitutes 70% of total course points.
- Peer-Review: assesses intended learning outcomes 1–6; constitutes 20% of total course points.
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Schedule
The schedule will be available no later than one month before the start of the course. We do not recommend print-outs as changes can occur. At the start of the course, your department will advise where you can find your schedule during the course. -
Contact
Academic Advisor: studievagledare.reklampr@sbs.su.se
Course coordinator: coursecoordinator@sbs.su.se
Head of course: Johanna Fernholm
