The aim of the course is for the students to synthesize the knowledge acquired during the previous semesters in the Master's Program in Marketing Communication and Fashion and apply them in a practical context to analyze a problem situation for an organization and provide suggestions for potential solutions.
Special emphasis is placed on the application of theories in the subjects Marketing and Advertising & PR. The course emphasizes that students can apply different theoretical perspectives to a given problem. Emphasis is also placed on allowing students to anchor their analyzes in the situation of the organization under study, so that the potential solutions outlined are reasonable from a resource perspective.
The overall aim of the course is that the students should synthesize the knowledge acquired during the previous semesters and apply them in a practical context.
The course consists mainly of a larger group work conducted in project form throughout the course. In addition, lectures, seminars, supervision and written assignments are included. The course workload is 200 hours equivalent to 7,5 ECTS (40 hours per week equivalent to 1,5 ECTS).
The language of instruction is English. Please note that all teaching and learning activities such as lectures, seminars, assignments and assessment
tasks are carried out in English.
Assessment for the course will be continuous and is carried throughout the different course activities. Each assessment task is weighted in relation to its importance in the overall assessment of the course. The student’s results from the different assessment tasks are added up to a total course score that will then translate into the final grade for the course.
The course contains the following weighted assessment tasks:
1. Group work project report.
2. Individual written report.
3. Active seminar participation.
After completion of the course, students will receive grades on a scale related to the intended learning outcomes of the course. Passing grades are A, B, C, D and E. Failing grades are Fx and F. A grade Fx can be completed for a grade E.
ScheduleThe schedule will be available no later than one month before the start of the course. We do not recommend print-outs as changes can occur. At the start of the course, your department will advise where you can find your schedule during the course.
Course literatureNote that the course literature can be changed up to two months before the start of the course.
See reading list in the current syllabus.