The overall aim of the course is to provide knowledge about the marketing of goods and services on Digital media and sustainability challenges that follows from this marketing.
The course comprises three main blocks that are integrated into a pedagogical whole:
1. Marketing communication via digital media
2. Electronic commerce (e-commerce)
3. Seminar work that deals with various themes on Digital marketing
The lecturers come from SU (SBS) and from the business community. The lectures are partly linked to the literature and partly more independent and thus complement the more theoretical lectures with practical and applied aspects.
ScheduleThe schedule will be available no later than one month before the start of the course. We do not recommend print-outs as changes can occur. At the start of the course, your department will advise where you can find your schedule during the course.
Course literatureNote that the course literature can be changed up to two months before the start of the course.
See reading list in the current syllabus.