Master's Programme in Marketing, 120 credits

This master’s programme aims to produce formative knowledge and experiences by which students learn to think innovatively, to develop their self-knowledge and their drive, and to implement these capacities for qualified management positions, both in Sweden and internationally, as well as for continued doctoral studies in the field of marketing.

Why study marketing at Stockholm Business School

Drawing on Stockholm Business School's long-standing expertise in marketing, strategic communication and consumer studies, this programme integrates advanced theoretical perspectives and methods in social sciences to address contemporary phenomena in consumer and business marketing.

Marketing is a practice as well as an academic discipline. As human beings living in today’s world we are affected by marketing in many ways beyond business issues. As future marketers, students of the CBM programme will need to deal with diverse new phenomena such as audience fragmentation, corporate social responsibility and service dominant logic. This programme critically assesses the latest marketing theories, enabling you to analyse contemporary business situations and offer the most suitable practical solutions.

  • Enjoy the benefits of a highly skilled and experienced department.
  • The programme equips you with the knowledge and skills required to analyse contemporary and future developments within marketing.
  • The program provides you with a solid background for a career in marketing and consumer research.

What you will learn

The programme gives you the necessary knowledge and skills, such as analytical thinking and ability to holistically evaluate marketing configurations, to critically analyse the forces and practices that shape and change the future of marketing. Through this process you will be able to better understand and evaluate markets, organisations and communities.

 

 

Programme overview

Semester 1
During the first semester, the programme is conceptually and thematically organised. course outline focuses on consumer and marketing knowledge on advanced level and how economic, political, technological and cultural developments affect markets and organisations, and how these in turn shape consumption and work in contemporary society.

Semester 2
During this semester we offer specialized courses in Consumer and Business Marketing as well as Research Methods course where students get a chance to think deeper about their chosen subject.

Semester 3
During the third semester you may for example broaden or specialise your expertise by choosing between a number of electives offered at SBS. We can also offer you to do an exchange semester abroad. Another option is to take a Reflective Practice course where you will simultaneously work as an intern for a company but also reflect on your experience academically.

Semester 4
During the last semester you will write a 15,000 words master’s dissertation. The dissertation enables you to further advance the skills and knowledge you have developed during the taught courses by applying relevant theoretical perspectives and social science methods in an empirical setting.  

 

Year 1

Programme overview effective autumn 2018
Courses semester 1
 

Marketing Theory    7,5    100%
Buyer Behavior    7,5    100%
Branding: Strategic & Cultural Perspectives    7,5    50%
Digital Marketing & E-commerce    7,5    50%
 

Courses semester 2
 

Service Marketing    7,5    50%
Innovation and Knowledge Management    7,5    50%
Strategic Market Management    7,5    50%
Advanced Research Methods in Business Administration    7,5    50%


Programme overview effective autumn 2019
Courses semester 1

Marketing Theory    7,5    100%
Buyer Behavior    7,5    100%
Innovation and Knowledge Management    7,5    50%
Digital Marketing & E-commerce    7,5    50%


Courses semester 2

Service Marketing    7,5    50%
Branding Strategic and Cultural Perspectives    7,5    50%
Strategic Market Management    7,5    50%
Advanced Research Methods in Business Administration    7,5    50%

Year 2

Programme overview effective autumn 2018 and 2019

Course semester 3
 

Elective courses    30    100%

Course semester 4

Master's Dissertation in Marketing    30    100%

 

How to apply

Read more about our application process and how to apply.

Career opportunities

The programme gives you the necessary knowledge and skills, such as analytical thinking and ability to holistically evaluate marketing configurations, to critically analyse the forces and practices that shape and change the future of marketing. Through this process you will be able to better understand and evaluate markets, organisations and communities.

The programme provides a solid background for students pursuing a career in marketing, communication, consulting and government, i.e. as account manager, consulting specialist, project manager, media executive, or marketing expert. You will also be provided with a strong background for students pursuing an academic career in research and teaching.

Contact

For more information about this programme, please contact our Academic Advisors.

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