Geographic indicator
1 = Zone 1
2 = Zone 2
3 = Zone 3
4 = Zone 4
5 = Zone 5

Size of hometown
1 = > 250,000
2 = 50,000-249,999
3 = 10,000-49,999
4 = 2,500-9,999
5 = < 2,500

0 = Male
1 = Female

Level of education
1 = Did not complete high school
2 = High school degree
3 = Some college
4 = College degree
5 = Post-undergraduate degree

Job category
1 = Managerial and Professional
2 = Sales and Office
3 = Service
4 = Agricultural and Natural Resources
5 = Precision Production, Craft, Repair
6 = Operation, Fabrication, General Labor

Union member
0 = No
1 = Yes

Years with current employer
1 = Less than 2
2 = 2 to 5
3 = 6 to 10
4 = 11 to 15
5 = More than 15

Income category in thousands
1 = Under $25
2 = $25 - $49
3 = $50 - $74
4 = $75 - $124
5 = $125+

Job satisfaction
1 = Highly dissatisfied
2 = Somewhat dissatisfied
3 = Neutral
4 = Somewhat satisfied
5 = Highly satisfied

Marital status
0 = Unmarried
1 = Married

Home ownership
0 = Rent
1 = Own

Building type
1 = Single family
2 = Multiple family
3 = Townhouse
4 = Mobile home

Years at current address
1 = Less than 3
2 = 4 to 7
3 = 8 to 15
4 = 16 to 25
5 = More than 25

Primary vehicle lease/own
-1 = N/A
0 = Lease
1 = Own

Primary vehicle domestic/import
-1 = N/A
0 = Domestic
1 = Import

Primary vehicle sticker price
-1 = N/A

Primary vehicle price category
-1 = N/A
1 = Economy
2 = Standard
3 = Luxury

Primary vehicle bought/leased within last year
-1 = N/A
0 = No
1 = Yes

Primary commute transportation
1 = Car
2 = Motorcycle
3 = Carpool
4 = Bus
5 = Train/Subway
6 = Other public transit
7 = Bicycle
8 = Walk
9 = Other non-motorized transit
10 = Telecommute

Commute category
1 = Single occupancy
2 = Multiple occupancy
3 = Public transportation
4 = Non-motorized
5 = Telecommute

Primary reason for being a customer here
1 = Prices
2 = Convenience
3 = Service
4 = Other
8 = N/A
9 = No response

Political outlook
1 = Extremely liberal
2 = Liberal
3 = Slightly liberal
4 = Moderate
5 = Slightly conservative
6 = Conservative
7 = Extremely conservative

Primary credit card
1 = American Express
2 = Visa
3 = Mastercard
4 = Discover
5 = Other

Designation of primary credit card
1 = None
2 = Gold
3 = Platinum
4 = Other

Benefit program for primary credit card
1 = None
2 = Cash back
3 = Airline miles
4 = Other

Preferred breakfast
1 = Energy bar
2 = Oatmeal
3 = Cereal

0 = None
1 = Dial-up
2 = DSL
3 = Cable modem
4 = Other

Age category
1 = 18-24
2 = 25-34
3 = 35-49
4 = 50-64
5 = 65-79

Based on valid values for gender, age, marital, jobsat, unempl_03, unempl_05
6 = All values are valid