Customer database
Customer ID
Geographic indicator
Size of hometown
Gender
Age in years
Birth month
Years of education
Level of education
Job category
Union member
Years with current employer
Retired
Household income in thousands of dollars
Log-income
Income category in thousands
Debt to income ratio (x100)
Credit card debt in thousands
Log-credit card debt
Other debt in thousands
Log-Other debt
Ever defaulted on a bank loan
Job satisfaction
Marital status
Spouse's years of education
Number of people in household
Number of pets owned
Number of cats owned
Number of dogs owned
Number of birds owned
Number of reptiles owned
Number of small animals owned
Number of saltwater fish owned
Number of freshwater fish owned
Home ownership
Building type
Years at current address
Number of cars owned/leased
Primary vehicle lease/own
Primary vehicle domestic/import
Primary vehicle sticker price
Primary vehicle price category
Primary vehicle bought/leased within last year
Plan to purchase/lease vehicle within next year
Primary commute transportation
Commute category
Commute time in minutes
Used car to commute within last year
Used motorcycle to commute within last year
Used carpool to commute within last year
Used bus to commute within last year
Used train/subway to commute within last year
Used other public transport to commute within last year
Used bike to commute within last year
Walked to commute within last year
Used other non-motorized transport to commute within last year
Telecommuted within last year
Primary reason for being a customer here
Political outlook
Political party membership
Political contributions
Voted in last election
Primary credit card
Designation of primary credit card
Benefit program for primary credit card
Annual fee for primary credit card
Years held primary credit card
Secondary credit card
Designation of secondary credit card
Benefit program for secondary credit card
Annual fee for secondary credit card
Years held secondary credit card
Number of items on primary card last month
Amount spent on primary card last month
Number of items on secondary card last month
Amount spent on secondary card last month
Active lifestyle
Preferred breakfast
Number of months with service
Switched providers within last month
Long distance last month
Log-long distance last month
Long distance over tenure
Log-long distance over tenure
Toll free service
Toll-free last month
Log-toll free last month
Toll-free over tenure
Log-toll free over tenure
Equipment rental
Equipment last month
Log-equipment last month
Equipment over tenure
Log-equipment over tenure
Calling card service
Calling card last month
Log-calling card last month
Calling card over tenure
Log-calling card over tenure
Wireless service
Wireless last month
Log-wireless last month
Wireless over tenure
Log-wireless over tenure
Multiple lines
Voice mail
Paging service
Internet
Caller ID
Call waiting
Call forwarding
3-way calling
Electronic billing
Owns TV
Hours spent watching TV last week
Owns VCR
Owns DVD player
Owns stereo/CD player
Owns PDA
Owns computer
Owns portable digital audio player
Owns gaming system
Owns fax machine
Newspaper subscription
Response to product offer 01
Response to product offer 02
Response to product offer 03
Unemployment days in 2003
Unemployment days in 2005
Age category
Number of saltwater + freshwater fish owned
Building type: single family
Building type: multiple family
Building type: townhouse
Building type: mobile home
Zscore: Unemployment days in 2003
Zscore: Unemployment days in 2005
Based on valid values for gender, age, marital, jobsat, unempl_03, unempl_05
Spouse's years of education - recoded
Spouse's years of education - only for those with spouse
Standardized Residual