Taylor Brydges


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Arbetar vid Kulturgeografiska institutionen
Besöksadress Svante Arrhenius väg 8
Postadress Kulturgeografiska institutionen 106 91 Stockholm


I urval från Stockholms universitets publikationsdatabas
  • 2018. Taylor Brydges, Jenny Sjöholm. International journal of cultural studies

    The increasing pervasiveness of social media and digital technology has had a particular impact on the geographies and nature of work in the fashion industry. A new segment of entrepreneurs – fashion bloggers – are utilizing these digital technologies, such as blogs and social media, to transform their personal lives and style into online businesses. This article draws on an in-depth case study analysis of an American personal style fashion blog; tracing its nine-year evolution from an ‘outfit-of-the-day’ personal style blog, to one that encompasses her entire personal life, including diets, fitness, home décor and pregnancy. By focusing on one blog, we provide an in-depth exploration from its roots as a hobby for personal expression to a means of full-time employment in the fashion industry. Through this examination, emphasis is given to the process of becoming a blogger and the intensification of the ways in which the self is presented and commodified over time. We argue that personal style fashion bloggers provide an illustrative case study, not only for expanding our understanding of aesthetic labour in the digital age, but also highlighting the spaces and temporalities of work that these new formations and engagements of work give rise to. These processes highlight the changing configurations and spatialities of aesthetic labour online.

  • 2018. Taylor Brydges, Brian J. Hracs. Geoforum 90, 108-118

    In the increasingly global and competitive fashion industry, firms are adopting a variety of strategies to generate value and brand loyalty. While some emphasise the quality of material elements such as inputs, local production and design, others focus on immaterial aspects such symbolic value and exclusivity. In recent years, place-branding has become an important way to create connections between people, places, and products. Yet, the processes behind this type of branding remain poorly understood. In particular, limited attention has been paid to the ways in which landscapes – in all their forms – are being incorporated into place-branding practices. Drawing on 87 interviews, participant observation and an innovative analysis of Instagram accounts, this paper examines how a range of Canadian fashion firms leverage the landscape to create and communicate brand identities, distinction and values. It demonstrates how firms of different sizes and scales construct, harness, or reimagine landscapes and/or popular stereotypes to connect with Canadian identities and consumers. It also highlights how landscape-centric branding can be combined with broader value creation strategies such as local production. In so doing, this paper brings together the economic geography literature on place branding and the cultural geography literature on landscape and identity, and makes a methodological contribution to nascent examinations of social media and visual data sources in geography.

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Senast uppdaterad: 27 juni 2018

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