Higher Seminar JMK: Murilo Brum Alison

Seminar

Date: Thursday 17 April 2025

Time: 10.00 – 12.00

Location: Bangsalen, Karlavägen 104

Towards the personalization of Brazilian politics? A Case Study of Brazilian Presidential Candidates (1989-2022)

The study focuses on the personalization of Brazilian politics during the democratic period (1989-present), empirically focusing on electoral communication in presidential campaigns. The methodological approach is the content analysis on a corpus composed of Newspapers, Free Political Advertising Hours (HGPE - in Portuguese) and social media (Facebook and Instagram). The behavioral dimension should also be analyzed based on the national survey promoted by the Brazilian Electoral Study (BES). Contextually, Brazilian politics is characterized as personalistic, but there is a gap as to whether Brazilian politics has become more personalistic over time and its implications.

Murilo Brum Alison is a PhD candidate in Political Science at the Federal University of Paraná (UFPR), with a Master's degree in Political Science (UFPR) and a Bachelor's degree in Social Sciences (UFPR). His research interests include politicians in social media, image construction and the personalization of politics. He is also a member of the Research Group on Political Communication and Digital Democracy (COMPADD-UFPR).

Theme

Culture and Media

Last updated: April 14, 2025

Source: Institutionen för mediestudier

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