Linda Hedblad Ring

Project manager and coordinator for national student recruitment communication, at the Communications office.

I am responsible for the overall strategy and execution of student recruitment and brand communication aimed at the national student audience. My work includes strategic planning, activity coordination, implementation, continuous monitoring, and evaluation. Together with Serena Nobili, who is responsible for international student recruitment, we work to develop a cohesive and effective communication strategy to engage students.

The target group includes both prospective and current students at the university. Communication initiatives are integrated and span both owned and paid channels throughout the year. Over time, digital channels—both proprietary and external—have grown increasingly significant. Particular emphasis is placed on communication activities leading up to the main application deadlines in april and october.