In this presentation I will introduce some findings from a project that has just started, which looks into the visibilization of menopause in gender equality and women’s rights discourses in the context of neoliberal capitalism in Argentina and Latin America. Drawing on data from legislative initiatives, public policy documents, NGO’s actions and newspaper articles, I will show that menopause is a topic that is still considered a tabu and that the few voices that address this issue do not necessarily come from the “progressive” side of the ideological arche, but also from the conservative segments of the society. The analysis seeks to make a contribution to the field of gender studies by adopting a socio-historical view. I will address that the way conservative gropus are increasingly developping a gender agenda has some historical roots and is connected to a path of conservative modernisation. In this view, the widening of the scope of women’s rights does not necessarilly translates into the widening of gender equality.