Precis best marketing thesis award 2021 to SBS students in marketing
Sophia Zhang Pettersson and Rafael Czeszejko students in marketing won the Precis best marketing thesis award 2021
We congratulate Sophia and Rafael for winning the prize with their thesis New Product Introductions – What Gets People Talking. In the thesis they investigated the underlying factors that drive customer engagement during the introduction of new products.
Last updated: December 3, 2021