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Precis best marketing thesis award 2021 to SBS students in marketing

Sophia Zhang Pettersson and Rafael Czeszejko students in marketing won the Precis best marketing thesis award 2021

We congratulate Sophia and Rafael for winning the prize with their thesis New Product Introductions – What Gets People Talking. In the thesis they investigated the underlying factors that drive customer engagement during the introduction of new products.

Read the thesis New Product Introductions – What Gets People Talking.

Read more about Precis best marketing thesis award 2021and an interview with Sophia Zhang Pettersson and Rafael Czenszejko.