Profiles

Fredrik Nordin

Fredrik Nordin

Professor

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Works at Stockholm Business School
Telephone 08-16 33 09
Email fredrik.nordin@sbs.su.se
Visiting address Kräftriket, hus 3, 7, 15 och 24
Room 2:344
Postal address Företagsekonomiska institutionen 106 91 Stockholm

About me

Fredrik Nordin is a full professor of business administration, specializing in marketing. He is currently also Head of the Marketing Section at Stockholm Business School. He holds a Ph.D. in Business Administration from the Stockholm School of Economics (2005) and an M.Sc. degree in Vehicle Engineering from the Royal Institute of Technology (KTH) in Stockholm (1991). He has also studied Business Administration and Spanish at Stockholm University. Prior to his academic career, he spent over ten years in various positions in business, primarily within the Ericsson Group, where he worked with the development and sales of products and services and with purchasing and partnership issues.

Teaching

Fredrik has taught in a variety of areas, including service marketing, technology marketing, marketing theory, business-to-business marketing, purchasing, research methods, and organization theory. He has also supervised many bachelor's and master's theses and successfully supervised to completion several doctoral students' Ph.D. dissertations. In 2009-2011 he was in charge of the master's program in marketing and between 2011 and 2014 he was the director of studies at master's and doctoral level.

Research

Fredrik’s research interests lie primarily in the area of business-to-business marketing in industrial, innovative, and high-tech firms, focusing on how providers of technology products and services can help customers create value. He has focused on issues such as business relationships/networks, digitalization, emerging technologies, servitization, solutions offerings, and innovation. In addition to developing theory, he has always tried to address issues of relevance to business practice. Usually, his research is qualitative and phenomenon-driven, often carried out in collaboration with companies. It has appeared in highly regarded academic journals such as Industrial Marketing Management, Journal of Business Research, Journal of Service Management, and Journal of Business and Industrial Marketing.  

He is a member of the editorial boards of Industrial Marketing Management and Journal of Business Research and has co-organised a number of academic conferences in business administration and marketing, including NFF (2011) and CBIM (2017). He currently serves as a panel member of the Research Council for Culture and Society at the Academy of Finland.

Peer-reviewed publications in international journals 

  1. Kumar, N., Yakhlef, A., and Nordin, F. (2018). “Validation of organizational innovation as a creative learning process”, Journal of Business & Industrial Marketing, https://doi.org/10.1108/JBIM-02-2017-0026
  2. Nordin, F., Ravald, A, Möller, K, and Mohr, J (2018). “Network management in emergent high-tech business fields: Critical capabilities and activities” Industrial Marketing Management 74: 89-101. https://doi.org/10.1016/j.indmarman.2017.09.024
  3. Viio, P. and F. Nordin (2017). "Double-Loop Sales Adaptation: A Conceptual Model and an Empirical Investigation." Journal of Business-to-Business Marketing, 24(2), pp. 123-137, http://dx.doi.org/10.1080/1051712X.2017.1313673
  4. Nordin, F. and A. Ravald (2016). "Managing relationship gaps: A practitioner perspective." Journal of Business Research, 69(7), pp. 2490-2497. http://dx.doi.org/10.1016/j.jbusres.2016.02.018
  5. Brozovic, D., F. Nordin and D. Kindström (2016). "Service Flexibility: Conceptualizing Value Creation in Service." Journal of Service Theory and Practice, 26(6), pp. 868-888, http://dx.doi.org/10.1108/JSTP-09-2014-0219.
  6. Brozovic, D., A. Ravald and F. Nordin (2015). "Making sense of service dynamics: the honeybee metaphor." Journal of Services Marketing 29(6/7): 634-644. http://dx.doi.org/10.1108/JSM-01-2015-0046
  7. Nordin, F., D. Brozovic, C. Kowalkowski and M. Vilgon (2015). "CASE: Managing Customer Relationship Gaps at SKF." Journal of Business Market Management 2: 455-463
  8. Nordin, F., D. Brozovic, C. Kowalkowski and M. Vilgon (2015). "Teaching note for case: Managing Customer Relationship Gaps at SKF." Journal of Business Market Management 2: 464-475.
  9. Andéhn, M., F. Nordin and M. E. Nilsson (2015). "Facets of country image and brand equity: Revisiting the role of product categories in country‐of‐origin effect research." Journal of Consumer Behaviour. http://dx.doi.org/10.1002/cb.1550
  10. Nordin, F., Brozovic, D, and Holmlund M. (2013). “Disintermediation in business-to-business service channels: Mechanisms and challenges”. Journal of Business-to-Business Marketing 20(4): pp. 179-192. http://dx.doi.org/10.1080/1051712X.2013.813717
  11. Nordin, F., Lindahl, I., and Brege, S. (2013). “The applicability of integrated solutions: exploring the role of technological complexity”. Journal of Relationship Marketing, 12(1), 2013. http://dx.doi.org/10.1080/15332667.2013.763715
  12. Kindström, D., Kowalkowski, C, and Nordin, F. (2012). “Visualizing the value of service-based offerings – empirical findings from the manufacturing industry”, Journal of Business & Industrial Marketing, 27(7), pp. 538-546. http://dx.doi.org/10.1108/08858621211257301
  13. Lindahl, I. and Nordin, F. (2011). “The Interplay of Design and Marketing: A General Model. Irish Journal of management”, 30(1), pp. 1-20.
  14. Nordin, F., Kindström D., Kowalkowski, C. and Rehme, J. (2011). “The Risks of Providing Services: Differential Risk Effects of the Service-Development Strategies of Customisation, Bundling, and Range”. Journal of Service Management, 22(3), pp. 390-408. http://dx.doi.org/10.1108/09564231111136881
  15. Nordin, F., Öberg, C., Kollberg, B. and Nord, T. (2010). “Building a new supply chain position: An exploratory study of companies in the timber-housing industry”. Construction Management and Economics, 28(10), pp. 1071-1083. http://dx.doi.org/10.1080/01446193.2010.494680
  16. Nordin, F. and Kowalkowski, C. (2010). “Solutions offerings: a critical review and re-conceptualisation”. Journal of Service Management, 21(4), pp. 441-459.  http://dx.doi.org/10.1108/09564231011066105
  17. Nordin, F. (2009). “Transcendental Marketing: A Conceptual Framework and Empirical Examples”, Management Decision, 47(10), pp. 1652-1664. http://dx.doi.org/10.1108/00251740911004736
  18. Agndal, H., and Nordin, F. (2009). “Consequences of Outsourcing for Organisational Capabilities: Some Experiences from Best Practice”. Benchmarking: An International Journal, 16(3), pp. 316-334. http://dx.doi.org/10.1108/14635770910961353
  19. Nordin, F. and Agndal, H. (2008). “Business Service Sourcing: A Literature Review and Agenda for Future Research”. International Journal of Integrated Supply Management, 4(3/4), pp. 378-405. http://www.inderscienceonline.com/doi/pdf/10.1504/IJISM.2008.02076
  20. Nordin, F. (2008). “Linkages between service sourcing decisions and competitive advantage: a review, propositions, and illustrating cases”. International Journal of Production Economics, 114(1), pp. 40-55. http://dx.doi.org/10.1016/j.ijpe.2007.09.007  
  21. Lindberg, N. and Nordin, F. (2008). ”From Products to Services and Back Again: Towards a New Service Procurement Logic”. Industrial Marketing Management, 37(3), pp. 292-300. http://dx.doi.org/10.1016/j.indmarman.2007.07.006
  22. Agndal, H., Axelsson, B., Lindberg, N. and Nordin, F. (2007). “Trends in Service Sourcing Practices”. Journal of Business Market Management, 1(3), pp. 187-207. http://dx.doi.org/10.1007/s12087-007-0010-y  
  23. Åhlström, P. and Nordin, F. (2006). “Problems of Establishing Service Supply Relationships: Evidence from a High-Tech Manufacturing Company”. Journal of Purchasing and Supply Management, 12(2), pp. 75-89. http://dx.doi.org/10.1016/j.pursup.2006.05.002
  24. Nordin, F. (2006). “Outsourcing services in turbulent contexts: Lessons from a multinational systems provider”. Leadership and Organization Development Journal, 27(4), pp. 296-315. http://dx.doi.org/10.1108/01437730610666046
  25. Nordin, F. (2006). “Identifying Intraorganisational and Interorganisational Alliance Conflicts - A Longitudinal Study of an Alliance Pilot Project in the High Technology Industry”. Industrial Marketing Management, 35(2), pp. 116-127. http://dx.doi.org/10.1016/j.indmarman.2004.12.010
  26. Nordin, F. (2005). “Searching for the Optimum Product Service Distribution Channel: Examining the Actions of Five Industrial Firms”. International Journal of Physical Distribution and Logistics Management, 35(8), pp. 576-594. http://dx.doi.org/10.1108/09600030510623348
  27. Nordin, F. (2004). “Managing the Process of Adopting Service Logic in Collaboration with Suppliers”. Journal of Change Management, 4(4), pp. 339-350

Last updated: January 11, 2019

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