Fredrik Nordin

Fredrik Nordin


Visa sidan på svenska
Works at Stockholm Business School
Telephone 08-16 33 09
Visiting address Kräftriket, hus 3, 7, 15 och 24
Room 2:344
Postal address Företagsekonomiska institutionen 106 91 Stockholm

About me

Fredrik Nordin is a full professor of business administration, specializing in marketing. Since 2016, he serves as the Head of the Marketing Section at Stockholm Business School. He holds a Ph.D. in Business Administration from the Stockholm School of Economics (2005) and an M.Sc. degree in Vehicle Engineering from the Royal Institute of Technology (KTH) in Stockholm (1991). He has also studied Business Administration and Spanish at Stockholm University. Prior to his academic career, he worked for over ten years in a variety of roles within a major multinational high-tech company. 


Fredrik has taught in a variety of areas, including service marketing, technology marketing, digital marketing, marketing theory, business-to-business marketing, purchasing, research methods, and organization theory. He has also supervised many bachelor's and master's theses and several doctoral students' to completed Ph.D. dissertations. In 2009-2011 he was in charge of the master's program in marketing and between 2011 and 2014 he was the director of studies at master's and doctoral level.


Fredrik’s research interests lie primarily in the area of marketing in innovative, and high-tech firms, focusing on how providers of technology products and services can help customers create value. He has focused on issues such as business relationships/networks, digitalization, emerging technologies, servitization, solutions offerings, purchasing/outsourcing,  innovation, and managerial decision-making in marketing. In his research, he attempts to address issues that are also of relevance to business practice. Usually, his research is qualitative and phenomenon-driven, often carried out in collaboration with companies. It has appeared in highly regarded academic journals such as Industrial Marketing Management, Journal of Business Research, Journal of Service Management, and Journal of Business and Industrial Marketing.  

He is a member of the editorial boards of Industrial Marketing Management and Journal of Business Research and has co-organised a number of academic conferences in business administration and marketing, including NFF (2011) and CBIM (2017). He currently serves as a panel member of the Research Council for Culture and Society at the Academy of Finland.

Peer-reviewed publications in international journals 

Yakhlef, A. and Nordin, F. (in press). Effects of firm presence in customer-owned touch points: a self-determination perspective. Journal of Business Research. 

Nussipova, G, Nordin, F., and Sörhammar, D. (2020), “Value formation with immersive technologies: an activity perspective”, Journal of Business & Industrial Marketing, 35(3), pp. 483-494.

Nordin, F. and N. Kumar (2019). "Guest editorial", Journal of Business & Industrial Marketing.

Nordin, F. and Lindbergh, J. (2019). "Foreign market learning: an integrative model of its antecedents, processes, and outcomes", Journal of Business & Industrial Marketing, 34(6) pp. 1248-1258.

Kumar, N., F. Nordin, and M. A Hitt (2019). “Leveraging learning in distant contexts: an interview with Professor Michael A. Hitt”, Journal of Business & Industrial Marketing, 34(6), pp. 1248-1258.

Kumar, N., Yakhlef, A., and Nordin, F. (2018). “Validation of organizational innovation as a creative learning process”, Journal of Business & Industrial Marketing,

Nordin, F., Ravald, A, Möller, K, and Mohr, J (2018). “Network management in emergent high-tech business fields: Critical capabilities and activities” Industrial Marketing Management 74: 89-101.

Viio, P. and F. Nordin (2017). "Double-Loop Sales Adaptation: A Conceptual Model and an Empirical Investigation." Journal of Business-to-Business Marketing, 24(2), pp. 123-137,

Nordin, F. and A. Ravald (2016). "Managing relationship gaps: A practitioner perspective." Journal of Business Research, 69(7), pp. 2490-2497.

Brozovic, D., F. Nordin and D. Kindström (2016). "Service Flexibility: Conceptualizing Value Creation in Service." Journal of Service Theory and Practice, 26(6), pp. 868-888,

Brozovic, D., A. Ravald and F. Nordin (2015). "Making sense of service dynamics: the honeybee metaphor." Journal of Services Marketing 29(6/7): 634-644.

Nordin, F., D. Brozovic, C. Kowalkowski and M. Vilgon (2015). "CASE: Managing Customer Relationship Gaps at SKF." Journal of Business Market Management 2: 455-463

Nordin, F., D. Brozovic, C. Kowalkowski and M. Vilgon (2015). "Teaching note for case: Managing Customer Relationship Gaps at SKF." Journal of Business Market Management 2: 464-475.

Andéhn, M., F. Nordin and M. E. Nilsson (2015). "Facets of country image and brand equity: Revisiting the role of product categories in country‐of‐origin effect research." Journal of Consumer Behaviour.

Nordin, F., Brozovic, D, and Holmlund M. (2013). “Disintermediation in business-to-business service channels: Mechanisms and challenges”. Journal of Business-to-Business Marketing 20(4): pp. 179-192.

Nordin, F., Lindahl, I., and Brege, S. (2013). “The applicability of integrated solutions: exploring the role of technological complexity”. Journal of Relationship Marketing, 12(1), 2013.

Kindström, D., Kowalkowski, C, and Nordin, F. (2012). “Visualizing the value of service-based offerings – empirical findings from the manufacturing industry”, Journal of Business & Industrial Marketing, 27(7), pp. 538-546.

Lindahl, I. and Nordin, F. (2011). “The Interplay of Design and Marketing: A General Model. Irish Journal of management”, 30(1), pp. 1-20.

Nordin, F., Kindström D., Kowalkowski, C. and Rehme, J. (2011). “The Risks of Providing Services: Differential Risk Effects of the Service-Development Strategies of Customisation, Bundling, and Range”. Journal of Service Management, 22(3), pp. 390-408.

Nordin, F., Öberg, C., Kollberg, B. and Nord, T. (2010). “Building a new supply chain position: An exploratory study of companies in the timber-housing industry”. Construction Management and Economics, 28(10), pp. 1071-1083.

Nordin, F. and Kowalkowski, C. (2010). “Solutions offerings: a critical review and re-conceptualisation”. Journal of Service Management, 21(4), pp. 441-459.

Nordin, F. (2009). “Transcendental Marketing: A Conceptual Framework and Empirical Examples”, Management Decision, 47(10), pp. 1652-1664.

Agndal, H., and Nordin, F. (2009). “Consequences of Outsourcing for Organisational Capabilities: Some Experiences from Best Practice”. Benchmarking: An International Journal, 16(3), pp. 316-334.

Nordin, F. and Agndal, H. (2008). “Business Service Sourcing: A Literature Review and Agenda for Future Research”. International Journal of Integrated Supply Management, 4(3/4), pp. 378-405.

Nordin, F. (2008). “Linkages between service sourcing decisions and competitive advantage: a review, propositions, and illustrating cases”. International Journal of Production Economics, 114(1), pp. 40-55.  

Lindberg, N. and Nordin, F. (2008). ”From Products to Services and Back Again: Towards a New Service Procurement Logic”. Industrial Marketing Management, 37(3), pp. 292-300.

Agndal, H., Axelsson, B., Lindberg, N. and Nordin, F. (2007). “Trends in Service Sourcing Practices”. Journal of Business Market Management, 1(3), pp. 187-207.  

Åhlström, P. and Nordin, F. (2006). “Problems of Establishing Service Supply Relationships: Evidence from a High-Tech Manufacturing Company”. Journal of Purchasing and Supply Management, 12(2), pp. 75-89.

Nordin, F. (2006). “Outsourcing services in turbulent contexts: Lessons from a multinational systems provider”. Leadership and Organization Development Journal, 27(4), pp. 296-315.

Nordin, F. (2006). “Identifying Intraorganisational and Interorganisational Alliance Conflicts - A Longitudinal Study of an Alliance Pilot Project in the High Technology Industry”. Industrial Marketing Management, 35(2), pp. 116-127.

Nordin, F. (2005). “Searching for the Optimum Product Service Distribution Channel: Examining the Actions of Five Industrial Firms”. International Journal of Physical Distribution and Logistics Management, 35(8), pp. 576-594.

Nordin, F. (2004). “Managing the Process of Adopting Service Logic in Collaboration with Suppliers”. Journal of Change Management, 4(4), pp. 339-350.

Last updated: October 2, 2020

Bookmark and share Tell a friend