Nishant Kumar


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Works at Stockholm Business School
Telephone 08-16 12 37
Visiting address Kräftriket hus 15
Room 7:224
Postal address Företagsekonomiska institutionen 106 91 Stockholm

About me

Nishant Kumar is an Associate Professor and Director of the MSc Marketing programme​ at Stockholm Business School. He is head of the Nordic-India Business Research Forum.


Nishant Kumar actively teaches courses in the areas of International Business, Business and Industrial Marketing, Organization Theory, and Research Methods, at both Bachelor and Master levels. Nishant has delivered lectures at business schools in China, Finland, France, India, Japan, Poland, Russia, Serbia, Slovakia, and Thailand.


Nishant's primary research interests are in emergence and growth of new ventures; organisational culture; transparency, trust and legitimacy in markets; innovation and sustainability at the “Bottom of the Pyramid” markets. In his recent project, he is interested in exploring how firms build and shape sustainability narratives in interaction with different actors in the market, and gain legitimacy for their products and services as environmentally friendly and socially equitable. In another project he is looking into culture and entrepreneurship and is doing case studies of business creation among Indian immigratns in Boston area of USA.

Nishant has published in journals, International Marketing Review, Industrial Marketing Management, Journal of Business and Industrial Marketing, Journal of International Entrepreneurship, Advances in International Marketing, International Business Review, Critical Perspectives on International Business, among others. Nishant’s research has been supported by MIT Research School, MTC Research Foundation, Forum for Asian Studies, and the Swedish Retail and Wholesale Development Council. As part of his engagement in the research community, Nishant has acted as a reviewer for conferences (e.g., CIMaR, GMC, AIB, EIBA, AOM, BAM) and journals (e.g., IMR, IBR, JIEN, JBIM, EMJ, IJEM, SIJ, ECR, QMR). He currently serves as an editorial review board member of the Journal of Business & Industrial Marketing, Journal of Entrepreneurship in Emerging Economies and editorial advisory board member of the Journal of Insitute of Public Enterprise. He has also served as co-guest Editor of the special issue on Value innovation in practice: Leveraging learning in distant contexts in Journal of Business & Industrial Marketing. Nishant has recently organized the Inaugural Nordic-India Business Research Conference 2018SBS Emerging Market Research Workshop 2017, ​and co-chaired the 22nd CBIM International Conference 2017

Last updated: January 15, 2020

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