Advertising Strategy
The focal subject of this course is advertising, broadly defined as market communications. Based on theories and models explaining how people process and react to advertising, the course addresses how organizations can plan, commission and execute advertising campaigns to achieve desired effects.
The course is given in Swedish.
More information is to be found on the Swedish website
The schedule will be available no later than one month before the start of the course.
We do not recommend print-outs as changes can occur. At the start of the course,
your department will advise where you can find your schedule during the course.
Note that the course literature can be changed up to two months before the start of the course.
Course reports are displayed for the three most recent course instances.
Course Coordinator: coursecoordinator@sbs.su.se
Head of Course: Niklas Bondesson
