Profiles

Andrea Lucarelli

Andrea Lucarelli

Assistant professor

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Works at Stockholm Business School
Email andrea.lucarelli@sbs.su.se
Visiting address Kräftriket
Postal address Företagsekonomiska institutionen 106 91 Stockholm

About me

Andrea Lucarelli is  Assistant Professor in Marketing at Stockholm Business School. He earned his PhD at Stockholm Stockholm Business School in 2016 with a thesis titled "the political dimension of place branding". Andrea is beholder of prestigius Jan Wallanders och Tom Hedelius Postdoctoral Fellowship and he is Affiliated Researcher at the Centre for Sport and Business at Stockholm School of Economics. Prior to join Stockholm Business School he has appointment as Post-doctoral Fellow and Assistant Professor at School of Mangement, Lund  University as well as Assistant Professor in Toursim at Dalarna University. He has spend time as a visiting scholar at University of Melbourne, Australia and Royal Holloway University, UK. Andrea loves football, sailing and skiing, and of course italian cousine.

Teaching

My teaching expertise is very broad. My growing teaching portfolio features experiences in several marketing subjects, such as, Public Sector Marketing, Political Marketing, Marketing Theory, but also in related field as for example Advertising Strategies, Tourism and Hospitality, and Sustainability in Destination (MBA), in addition to methodology courses as for example Research Methods and Methodology. I develop a constructive and maieutic relationship with my students. I have created along with my colleague  particular type of  pedagogical role game (i.e brandopoly).

 

I have been invited speeker in several business-related and public conferances for policy decision making

Research

My primary research interest is connected to branding applied to the realm of  places (i.e. cities, regions and nation). In addition my other research areas are 1.the geographical and historical dimension of consumption, advertising and marketing; 2. the cultural and political dimension of branding as applied to public-private sector; 3. the role of techno-digital culture in the construction of sport and tourism  market-phenomena.

I approach each research area broadly, but I mainly adopt qualititive methodologies adopting a vast arrray of  socio-cultural and political theories

Last updated: November 26, 2019

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