Blanca Astrid Moreno

Blanca Moreno de Castro


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Works at Stockholm Business School
Visiting address Kräftriket, hus 3, 7, 15 och 24
Postal address Företagsekonomiska institutionen 106 91 Stockholm

About me


Blanca Astrid teaches in Marketing and in Research methods in business administration. She holds a Ph.D. in Marketing from Universitat de Valencia, an M.Sc. degree in Business Administration (Marketing) from Stockholm University -SBS, and a Magister in Business Administration from Södertörns Högskola. She has also studied Marketing at Universidad de Ibagué. Besides teaching Astrid has spent many years in different positions in business and finances.

Lastly, Astrid has experience in establishing and actively participating in strategic international agreements in the higher education context that has led to successful collaborative projects.




Astrid has taught in a variety of areas at undergraduate and master levels, including service marketing, principles of marketing, marketing theory, research methods, project management, global consumer society, marketing and management analysis, consumption, culture and markets, entrepreneurship, and international marketing. She has also supervised theses. 



Astrid’s research interests lie primarily in the areas of value co-creation, consumer/consuming behavior, and relationship marketing.

Last updated: October 6, 2020

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