Elin Åström Rudberg

Elin Åström Rudberg


Visa sidan på svenska
Works at Department of Economic History and International Relations
Telephone 08-16 31 99
Visiting address Universitetsvägen 10 A, plan 9
Postal address Ekonomisk-historiska institutionen 106 91 Stockholm

About me

PhD and lecturer at the Department of economic history and international relations at Stockholm University. 


Since 2019, I have been teaching the following courses: 

  • World economic history (as part of the International Business and Politics (IBP) program, a cooperation with Stockholm Business School and the Deparment of Political Science)
  • Economic thought in world history (the IBP program)
  • Tankar om ekonomin på Ekonomisk historia I
  • Stora omvandlingar på Ekonomisk historia II
  • Självständigt arbete i ekonomisk historia på Ekonomisk historia II


My research interest has focused on two fields. The first concern the historical development of markets, the role of economic ideas and norms for the legitimacy of markets and the relationship between markets and society. The second concern research on the history of advertising and marketing in the twentieth century. I am one of the founders of the Advertising historical network in Sweden (Reklamhistoriska nätverket) that started in 2017. I have also been a visiting scholar at the European Institute at Columbia University in New York. 


Research projects

I am currently working in the following projects: 

'Competition and legitimacy in the market for education in twentieth century Sweden' (starting in August 2020, financed by Jan Wallanders och Tom Hedelius Stiftelse). The project is connected to the deaprtment of economic history at Uppsala University and the research programme 'Neoliberalism in the Nordics. Developing an absent theme':

'Understanding international cartels in the 20th century: tracing size and scope' (starting in January 2021, financed by Jan Wallanders och Tom Hedelius Stiftelse). 


Selected publications 

(forthcoming, popular). Åström Rudberg, Elin (2020). "Kartellen som kontrollerade svensk reklam", Företagshistoria, No. 3. 

Åström Rudberg, Elin (2019). Sound and Loyal Business. The history of the Swedish advertising cartel 1915–1965. PhD diss. Stockholm School of Economics.

Åström Rudberg, Elin (2018). ‘Selling the concept of brands. The Swedish advertising industry and branding in the 1920’s’, Journal of Historical Research in Marketing, Vol. 10, No. 4, pp. 494-512.


Last updated: June 23, 2020

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