Nishant Kumar teaches International Business, Service Marketing, Business and Industrial Marketing, Organization Theory, and Research Methods at the Bachelor and Master levels. A frequent international guest lecturer, he has taught at business schools across China, Finland, France, India, Japan, Poland, Russia, Serbia, Slovakia, and Thailand. He also served as the Programme Director for the MSc Marketing programme at SBS.

Nishant's primary research interests lie in the areas of international business strategy, and sustainability. In his research, he has explored topics- emergence and growth of international new ventures; internationalisation of emerging market firms; transparency, trust and legitimacy in markets; managing political risks in international business; and issue of sustainability. In his recent project, he is interested in exploring how firms build and shape sustainability narratives in interaction with different actors in the market, and gain legitimacy for their products and services as environmentally friendly and socially equitable. 

Nishant has published in journals, International Marketing Review, Industrial Marketing Management, Journal of Business and Industrial Marketing, Journal of International Entrepreneurship, Advances in International Marketing, International Business Review, Critical Perspectives on International Business, among others. Nishant’s research has been supported by MIT Research School, MTC Research Foundation, Forum for Asian Studies, and the Swedish Retail and Wholesale Development Council. As part of his engagement in the research community, Nishant has acted as a reviewer for conferences (e.g., CIMaR, GMC, AIB, EIBA, AOM, BAM) and journals (e.g., IMR, IBR, JIEN, JBIM, EMJ, IJEM, SIJ, ECR, QMR). He serves as an editorial review board member of the Journal of Business & Industrial Marketing, Journal of Entrepreneurship in Emerging Economies and editorial advisory board member of the Journal of Insitute of Public Enterprise. He has also served as co-guest Editor of the special issue on Value innovation in practice: Leveraging learning in distant contexts in Journal of Business & Industrial Marketing. Nishant has organized the Inaugural Nordic-India Business Research Conference 2018, SBS Emerging Market Research Workshop 2017, ​and co-chaired the 22nd CBIM International Conference 2017.