Alumni Insights: Sustainable fashion is in fashion
Event
Date: Thursday 18 September 2025
Time: 18.00 – 19.00
Location: Accelerator, Frescativägen 26A, Stockholm University
Over the past few decades, sustainable fashion has moved from a marginal concern to a prominent topic in societal debate. As these discussions have grown, so has the diversity of interpretations about what sustainability in fashion actually means.

From organic cotton to circular business models, both the products and practices of sustainable fashion are still sites of ongoing negotiation. But can anything truly be considered sustainable fashion—or is it simply fashionable to sell sustainability?
Listen to Malin Viola Wennberg, Ph.D. Student at Stockholm Business School, talk about how sustainable fashion is in fashion.
Programme
- Registration and mingle from 17:30
- Programme starts at 18:00 and ends around 19:00
- Mingle from 19:00 until 20:00
Attendance is free and snacks will be served. Drinks will be available for purchase at the venue.
This event is open to SU alumni, students and staff. Registration is needed. There is a limited number of places, so it is first come, first served!
About Malin Viola Wennberg

Malin Viola Wennberg, is a doctoral student in marketing, focusing on sustainable fashion. In her research, she studies the Swedish market for sustainable fashion. As part of her ongoing research position, she engages in the societal debate on sustainable fashion. She delivers popular science lectures on topics such as fashion, sustainability, and alternative business models, and serves as an expert in multiple public engagements.
Read more about Malin Viola Wennberg
Alumni Insights is a get-together for Stockholm University alumni. It is an opportunity to meet, network and get new input and inspiration on a current topic.
Last updated: September 1, 2025
Source: Student Services