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Malin WennbergPhD student

About me

I am a doctoral student within marketing, with a special focus on the Swedish fashion industry. My professional background is in innovation of the fashion sector where I've worked with research communication and policy issues promoting a future more sustainable fashion industry.

As part of my ongoing work as a doctoral student, I'm active in the ongoing societal debate on sustainable fashion. I give inspirational lectures and moderate public events on the topic of sustainable fashion. 


My ongoing research aims to describe and understand how a new market emerge and is legitimized. My empirical field is the market for sustainable fashion, which in the last two decades has grown from a nice-to-have to a must-have feature for any fashion company.