Stockholm university

The research in marketing focuses on how companies, consumers and other stakeholders act and interact in different markets and what effects it has on the corporate, consumer and societal level.

We use both qualitative and quantitative methods to investigate various marketing-related phenomena, such as consumer behaviour, digital marketing, service marketing, brand management, place marketing, customer relations, consumer culture, innovation, and advertising and its effects.

Parts of our research are characterized by a critical approach, while other parts are are carried out in close collaboration with companies. Regardless of this, the ambition of our research is often to be constructive and achieve effects in practice, outside academia.
 

 

 

Related research subject

Business administration
Foto: Andrey Popov/Mostphotos
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Researchers

Reema Akhtar

Doktorand

Stockholm Business School
Reema Akhtar

Tony Apéria

Universitetslektor

Stockholm Business School
Tony Apéria

Hanna Berg

Associate Professor

Stockholm Business School
Profile picture Hanna Berg

Per-Olof Berg

Professor emeritus

Stockholm Business School

Stefan Biscevic

PhD Student

Stockholm Business School
Stefan Biscevic

Niklas Bondesson

Universitetslektor

Stockholm Business School
Bild Niklas Bondesson

Ileyha Dagalp

Assistant Professor/Guest Researcher

Stockholm Business School
Ileyha Dagalp

Anna Felicia Ehnhage

Doktorand

Stockholm Business School
AnnaFeliciaEhnhage.jpg

Jon Engström

Universitetslektor

Stockholm Business School
Jon Engström

Johanna Fernholm

Universitetslektor

Stockholm Business School
Johanna Fernholm

Alexander Flaig

Universitetslektor

Stockholm Business School

David Bengt Yngve Fridner

Doktorand

Stockholm Business School
DF_photo

Maria Frostling

Associate Professor

Stockholm Business School
Maria Frostling-Henningsson

Hanna Hjalmarson

Universitetslektor

Stockholm Business School
Hanna Hjalmarson

Martin Johansson

Associate Professor

Stockholm Business School

Shakiba Khodabandeh

PhD Student

Stockholm Business School
Shakiba-khodabandeh

Nishant Kumar

Docent

Stockholm Business School

Ebba Laurin

Universitetslektor

Stockholm Business School

Andrea Lucarelli

Associate Professor

Stockholm Business School
Andrea Lucarelli

Susanna Molander

Associate Professor

Stockholm Business School
Susanna Molander

Blanca Moreno de Castro

Universitetslektor

Stockholm Business School
Blanca Astrid Moreno

Rana Mostaghel

Associate professor

Stockholm Business School
Rana Mostaghel

Fredrik Nordin

Professor, Head

Stockholm Business School
Fredrik Nordin

Anders Parment

Universitetslektor

Stockholm Business School
Anders Parment

Christian Persson

Universitetslektor

Stockholm Business School

Saba Samadilashkariani

PhD student

Stockholm Business School
Saba Samadi

Jonathan David Schöps

Biträdande lektor

Stockholm Business School
Jonathan David Schöps

Karin Setréus

Doktorand

Stockholm Business School

Martin Svendsen

Universitetslektor

Stockholm Business School
Jens Martin Svendsen

Sten Söderman

Professor emeritus

Stockholm Business School
Sten Söderman

David Sörhammar

Associate Professor

Stockholm Business School
Picture

Natalia Tolstikova

Universitetslektor

Stockholm Business School
Natalia Tolstikova

David Valldeby

Teacher

Stockholm Business School
David Valldeby

Malin Wennberg

PhD student

Stockholm Business School
Malin Viola Wennberg

Solveig Wikström

Professor emerita

Stockholm Business School
Solveig Wikström

Ali Yakhlef

Professor emeritus

Stockholm Business School

Carl Yngfalk

Assistant professor

Stockholm Business School
Carl Yngfalk

Research group

Courses and programmes

Doctoral studies

For more information about studying the Doctoral Programme in Business Administration with focus on marketing see the page Doctoral programme in Business Administration

News

Departments and centres

Research and teaching in marketing takes place at the Marketing Section at Stockholm Business School, Stockholm University.

Marketing Section

Stockholm Business School