Master's Programme in Marketing, 120 credits

About the education

This master’s programme aims to produce formative knowledge and experiences by which students learn to think innovatively, to develop their self-knowledge and their drive, and to implement these capacities for qualified management positions in government, on markets, in companies, and in other organizations, both in Sweden and internationally, as well as for continued doctoral studies in the field of marketing. The programme draws on Stockholm Business School’s long-standing expertise in marketing, strategic communication and consumer studies, and is built around a plethora of social science and humanities perspectives that enables problematizing and critical-creative analyses of events, tendencies, and changes in modern society, culture, and business life, and thereby creates an understanding of how we, in interaction with these phenomena are formed as thinking, feeling, and acting human beings. During the third semester you can choose to take electives at the university, go on an exchange semester abroad, or do an internship (given that you arrange the connection with a relevant company). The teaching language is English.

How to submit your GMAT/ GRE result:

Step one: Upload your score report on your account at universityadmisison.se or send in a copy of the report to:

University Admissions in Sweden

FE 20102

SE–839 87 Östersund

SWEDEN

Step two: Make sure that your test-center submits your result to the correct GMAT/ GRE code.

For more information and an overview of the program please refer to education website.

Subject: Advertising and Public Relations

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Subject: Business Administration

Business administration provides you with knowledge about the function of companies and other organisations, as well as their role in society. Issues covered are useful for work in companies, both in the private and the public sector, as well as for non-profit organisations.

The subject opens many doors on the labour market. It gives you an overview of the main areas in business, and at the same time gives you possibility to specialise within one of the main areas: Financial analysis and calculation, Management/Organisation, Marketing, or Accounting and financial control. The ability to solve problems analytically and critical thinking are important elements in all areas covered.

Financial analysis and calculation examines how to make decision-making easier through the analysis of a company’s income and expenses. Other important topics, such as investments and financing, the company’s raising and use of capital as well as the assessment of companies on the stock market, will be reviewed.

Management/Organisation deals with leadership, control and organising in companies and other organisations. The interplay between the individual, group and organisation are fundamental aspects here. Project management and change are other vital topics covered, as well as issues regarding company- and organisational culture.

Marketing analyses how markets work and how best to handle the flow of goods and services to consumers. In a broad sense marketing thus regards communication and impact. Issues such as brands, consumer behaviour, market surveys and marketing strategies are other topics that are covered.

Accounting deals with how financial information can be compiled to measure and follow up the performance of the business and how information in accounting systems can be used as data for control and decision-making. Issues regarding companies’ external accounting, financial control and auditing as well as financial company analysis are other important topics to be covered.

Area of interest: Media and Communications

We live in a society where communication is becoming increasingly important. Media and Communications is an area of interest where you can study Journalism, learn investigative techniques and documentary storytelling. If you are interested in following and understanding how media is evolving in a rapidly changing media landscape, Media and Communication Studies is the subject for you. If you would rather work with communication in a marketing context you may find that Marketing Communication is exactly what you are looking for.

The study courses and programmes that we offer will enhance your competitiveness in many different areas in the Media and Communications industry.

Area of interest: Business and Economics

Business and Economics is important at all levels in society. Business Administration teaches you how companies and other organizations work and how they can achieve their goals in the best possible way.

Do you want a long-term perspective and are you interested in what causes financial crises and why certain economies grow faster than others? Then Economic History is the subject for you.

If you wish to study how decisions made by human beings affect society, then Political Economy is a wise choice.

Department responsible for education

Stockholm Business School