This course focuses on theories and practices of service marketing and has been developed to equip students with the knowledge and skills to analyze and assume marketing responsibilities of service organizations.
This course aims to develop students' knowledge of theories and practices of service marketing. The themes covered include value creation, customer relations, customer interaction, servitization, and service systems.
The course consists of a combination of lectures, seminars and group work and requires a significant portion of self-study on the part of students. Assessment for the course will be continuous and is carried throughout the different activities of the course.
The course workload is 200 hours equivalent to 7,5 ECTS (40 hours per week equivalent to 1,5 ECTS).
The language of instruction is English. Please note that all teaching and learning activities such as lectures, seminars, assignments and assessment tasks are carried out in English.
Assessment for the course will be continuous and is carried throughout the different course activities. Each assessment task is weighted in relation to its importance in the overall assessment of the course. The student’s results from the different assessment tasks are added up to a total course score that will then translate into the final grade for the course.
The course contains the following weighted assessment tasks:
1. Individual course essay.
2. Group Work/analysis task.
3. Seminar participation.
4. Individual assignment.
After completion of the course, students will receive grades on a scale related to the intended learning outcomes of the course. Passing grades are A, B, C, D and E. Failing grades are Fx and F. A grade Fx can be completed for a grade E.
ScheduleThe schedule will be available no later than one month before the start of the course. We do not recommend print-outs as changes can occur. At the start of the course, your department will advise where you can find your schedule during the course.
Course literatureNote that the course literature can be changed up to two months before the start of the course.
See reading list in the current syllabus.