Innovation and Knowledge Management
Innovation and knowledge management within the marketing field involves the creation of ideas that lead to new products, services, processes, technologies or ideas that are accepted by markets, governments or society.
Recent research in marketing theory has witnessed a shift of the locus of innovation, from the traditional vertically integrated mode of managing innovation towards innovating with customers, suppliers and other stakeholder or network partners. Students will discuss these different contemporary innovation marketing approaches, theories and concepts as these poses new challenges to researchers in marketing as well as for marketing department but also for the whole organization. The course examines the critical and analytical tools to understand the innovation process, the context in which it arises, and the various marketing efforts to manage innovation.
The overall aim of the course is to facilitate the student’s development of a deeper understanding of both the fundamental and contemporary approaches of innovation and knowledge management in the field of marketing. This understanding should form a resource base from which the student can draw on when coping with strategic or tactical marketing scenarios in a complex environment.
The course consists of a combination of lectures, seminars and group work and requires a significant portion of self-study on the part of students. Assessment for the course will be continuous and is carried throughout the different activities of the course.
The course workload is 200 hours equivalent to 7,5 ECTS (40 hours per week equivalent to 1,5 ECTS).
The language of instruction is English. Please note that all teaching and learning activities such as lectures, seminars, assignments and assessment tasks are carried out in English.
Assessment for the course will be continuous and is carried throughout the different course activities. Each assessment task is weighted in relation to its importance in the overall assessment of the course. The student’s results from the different assessment tasks are added up to a total course score that will then translate into the final grade for the course.
The course contains the following weighted assessment tasks:
1. Active seminar participation including presentations.
2. Written and presented case presentations.
3. Individual, final written examination..
After completion of the course, students will receive grades on a scale related to the intended learning outcomes of the course. Passing grades are A, B, C, D and E. Failing grades are Fx and F. A grade Fx can be completed for a grade E.
ScheduleThe schedule will be available no later than one month before the start of the course. We do not recommend print-outs as changes can occur. At the start of the course, your department will advise where you can find your schedule during the course.
Course literatureNote that the course literature can be changed up to two months before the start of the course.
See reading list in the current syllabus.