Master’s Degree Thesis in Marketing
A master’s degree thesis is an academic work based on scientific studies of a selected research field.
The course consists of the following main parts:
• theoretical and empirical research studies
• studies of methods, methodology and theories of social science
• writing and presenting preparatory assignments, peer reviews and a degree project
The overall purpose of a master’s thesis is that the student independently investigates a social science problem in the main field of study, with the intention of trying to make a theoretically oriented and empirically based contribution to current research in the field studied.
The intended learning outcomes are based on the requirements on knowledge, skills and approach drawn up for a Master’s Degree in the System of Qualifications of the Higher Education Ordinance, supplement 2.
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Course structure
Teaching format
The teaching consists of lectures, seminars, tutorials, field work, and the writing of a thesis. requires a significant portion of self-study on the part of students.
The course workload is 800 hours, equivalent to 30 credits.Assessment
Assessment for the course will be continuous and is carried throughout the different course activities. The two assessment tasks are weighted in relation to their importance in the overall assessment of the course. The student’s results from the two assessment tasks are added up to a total course score that will then translate into the final grade for the course.
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Contact
Course Coordinator: coursecoordinator@sbs.su.se
Head of Course: Nishant Kumar
