Frontiers in Marketing Research
The overall aim of the course is to develop and deepen students’ knowledge of marketing as well as how complex problems in marketing can be understood and handled in companies and other organizations.
The course also aims to help students to gain theoretical and analytical tools within the subject area of marketing that they will also apply to later courses.
The course covers various aspects of marketing from both critical and pragmatic perspectives.
-
Course structure
Teaching format
The teaching consists of lectures, seminars and group work, and requires a significant portion of self-study on the part of students.
The course workload is 200 hours, equivalent to 7,5 higher education credits.
The language of instruction is English.
The teaching mainly takes place on campus.
For more detailed course information, see the study guide, published on the learning platform no later than one month before the course commences.
Assessment
Assessment for the course will be continuous and is carried throughout the different course activities. Each assessment task is weighted in relation to its importance in the overall assessment of the course. The student’s results from the different assessment tasks are added up to a total course score that will then translate into the final grade for the course.
See the syllabus for more information about the assessment.
-
Schedule
The schedule will be available no later than one month before the start of the course. We do not recommend print-outs as changes can occur. At the start of the course, your department will advise where you can find your schedule during the course. -
Course literature
Note that the course literature can be changed up to two months before the start of the course.See syllabus for reading list -
Course reports
-
Contact
Course Coordinator: coursecoordinator@sbs.su.se
Head of Course: Andrea Lucarelli
