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Brand Management and Sustainable Business Models

The course is designed to enable the student to understand and craft strategies for Sustainable Brand oriented Business models on the basis of rigorous analytical and critical thinking.

The viewpoint put forward in the course is that of the corporate and/or business area/unit level top management team (TMT).

The strategic leadership of top executives is emphasized throughout the lectures, discussions and case exercises.

The customer and market viewpoint, central to any successful corporate and business strategy, permeates all key elements of any Sustainable Brand oriented Business model.

  • Course structure

    The course consists of a combination of lectures, seminars and group work and requires a significant portion of self-study on the part of students.

    Assessment for the course will be continuous and is carried throughout the different activities of the course.

    The course workload is 200 hours equivalent to 7,5 ECTS (40 hours per week equivalent to 1,5 ECTS).

    The language of instruction is English.

    Teaching format

    The course consists of a combination of lectures, seminars and group work and requires a significant portion of self-study on the part of students.

    Assessment for the course will be continuous and is carried throughout
    the different activities of the course.

    The course workload is 200 hours equivalent to 7,5 ECTS (40 hours per week equivalent to 1,5 ECTS).

    The language of instruction is English.

    Assessment

    Assessment for the course will be continuous and is carried throughout the different course activities.

    Each assessment task is weighted in relation to its importance in the overall assessment of the course.

    The student’s results from the different assessment tasks are added up to a total course score that will then translate into the final grade for the course.