Stockholm university
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Consumption, Culture and Commerce

This course aims to introduce students to the intricate ways in which various market actors influence consumers' daily lives around the world. The course thus focuses on the intersection of consumption, culture and commerce.

The overall goal of the course is to provide students with the necessary theoretical tools to be able to decipher global consumer cultures. In this context, consumer culture should be understood as a social arrangement in which the relations between lived culture and social resources, and between meaningful ways of life and the symbolic and material resources on which they depend, are mediated through markets.

The course takes a critical perspective to address the broader role of marketing communication in society. Questions about the responsibility of individuals / companies when using marketing communication knowledge and techniques to influence consumers are brought into focus.