Marketing, Course Module

Business Administration Electives, Course Module in Marketing. Given as a free-standing Course Module and within Bachelor´s programmes semester 5.

The course package is an in-depth study of the Marketing specialization.
Note! This course module does not include a Bachelor's Degree Thesis.



Teaching Format

The teaching consists of lectures as well as group exercises and/or seminars. The structure of the teaching is stated in information that is available before each semester on each course website.

Language of instruction is stated in the syllabus for each course.

Courses within the Course Module

The Course Module consists of four courses:

Corporate Responsibility
Brand Management and Sustainable Business Models
Internet Marketing
B2B Marketing and Sales


Examiner

The course module includes various examination forms such as individual written examinations, home examinations and ongoing examinations in accordance with what is stated in the syllabus for each course.

The schedule will be available no later than one month before the start of the course. We do not recommend print-outs as changes can occur. At the start of the course, your department will advise where you can find your schedule during the course.


Note that the course literature can be changed up to two months before the start of the course.


Course reports are displayed for the three most recent course instances.








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