Internet Marketing
The overall goal of the course is to provide knowledge about marketing of goods and services on the Internet and about the sustainability challenges that come with this form of marketing.
The course include three main blocks that are integrated into a pedagogical whole:
- Marketing communication via interactive media
- Electronic commerce (e-commerce)
- Seminar work that deals with different themes of marketing communication on the Internet
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Course structure
The lecturers come from SU (SBS) and from the business community. The lectures on the course are partly linked to the literature and partly more independent and thus complement the more theoretical lectures with practical and applied aspects.
The language of instruction is English.
Teaching format
The course consists of a combination of lectures, seminars, group work and a significant proportion of self-study.
Assessment for the course will be continuous and is carried throughout
the different activities of the course.The course work effort comprises 200 hours corresponding to 7.5 ECTS.
The language of instruction is English.
Assessment
Assessment for the course will be continuous and is carried throughout the different activities of the course.
Each assessment task is weighted in relation to its importance in the overall assessment of the course.
The student’s results from these different assessment tasks are added up to a total course score that will then translate into the final grade for the course.
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Schedule
The schedule will be available no later than one month before the start of the course. We do not recommend print-outs as changes can occur. At the start of the course, your department will advise where you can find your schedule during the course. -
Course literature
Note that the course literature can be changed up to two months before the start of the course.E-Commerce 2020. Författare: Kenneth C. Laudon, ISBN 9781292343167
Dahl, Stephan ”Social Media Marketing. Theories and Applications ”. 2018, Sage Publications Ltd (UK) Print ISBN:9781473982345, 1473982340. eText ISBN:9781526423009, 1526423006
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Contact
Kurskoordinator: coursecoordinator@sbs.su.se
Kursansvar: Christian Persson
